PUBLIC AWARENESS
 CAMPAIGNS AND
   EDUCATION
PROGRAMS IN THE
  MONOBE RIVER
                       Piriya URAIWONG
                    Tsunemi WATANABE
   Kochi University of Technology, Japan
Monobe River




               2
Monobe Environmental Degradation




                                   3
Land Slide at Nakao Valley




Courtesy picture from the
      21st century

                                          4
Land Slide caused by Typhoon No.14




Courtesy picture from the
                                         5
      21st century
Muddy water




              (MLIT,2008)


                   6
Muddy water




              (MLIT,2008)


                            7
River mouth blockage




                       8
Depletion of Ayu (sweet fish)
        population




                                9
Massive Death of Ayu in 2000
Raising public awareness
                                 Ideal situation of
                                   Monobe River


                                  Change
                       Raise       public
                       public    behavior
           Inform
            public   awareness
   Current
 situation of
Monobe River
                                               12
Multi-stakeholder Approach
• Integrating between resources and
  stakeholder interests
• Collective disciplines from a group of
  stakeholder by means of information
  exchange, mutual cooperation and
  communication
• Common objectives among stakeholders


                                           13
Multi-stakeholder Approach




                             14
Three Main Stakeholder Groups
• Government administration
  – The Ministry of Land, Infrastructure and Transport
    (MLIT)
  – Kochi prefecture administration
• Local organization
  – Association of forest and water in Monobe River for
    the 21st century (the 21st century)
  – Japan agricultural cooperatives (JA)
• Education institution
  – Kochi University of Technology

                                                          15
Monobe river clean stream
preservation promotion committee
                                   Mountain and forest management
            Water quantity
             and quality
                                        Effective water utilization
Committee



                                                Water quality

                                   Recovering original river condition

                                           Waste management
             Ecosystem/                     Taking kids to river
             relationship
            between river       Promoting education which encourage to enjoy
             and people                        Monobe river
                             Promoting effective utilization of natural resources in
                                                the river basin
                             Promoting environmental preservation activities which
                                               involve people
                                                                                       16
List of organizations
                        Monobe forest       Kami forest
  Sumitomo Joint
                           owners'            owners'
Electric Power Co.,
                         cooperative        cooperative


 Sugita dam Land        Yamadazekiisuji      Kataji Land
  Improvement         Land Improvement      Improvement
      District              District           District


           Monobe river Land      Monobe river
            Improvement           fishermen's
               District           cooperative

                                                           17
List of organizations
JA(Japan Agricultural
   Cooperatives )           JA     Tosakami         JA   Nangoku-city
      Nagaoka



     Konan-city          Kami-city commercial     Nangoku-city Konan-
   commercial and           and industrial         city commercial and
industrial association       association          industrial association


                                        Kochi Prefectural
               Kochi Prefectural
                                         Federation of
              Federation of Tosa
                                           fishermen’s
              knife cooperatives
                                          cooperatives

                                                                           18
Monobe River Festival
“Thank you” to the Monobe River




                                  19
21
Reduce Muddy Water from Rice Farm




                                    26
JA introduced new method on rice field preparation to reduce
muddy water
                                                               27
Environmental Education Program for
             Children




                                  28
Current situation of the Monobe River headwater
study trip
Landscape deer feeding damage
prevention activity
Aqua life observation event on Mountain Day
Lessons learned for Thailand
Attitude for collaboration among stakeholders



Driving engine organization



Shared / common objectives among stakeholders



Long-term commitment


                                                33
Multi-stakeholder Approach
                     Integrating between
                     resources and
                     stakeholder interests.




                                        34
35

Public awareness campaigns and education programs in the Monobe River

  • 1.
    PUBLIC AWARENESS CAMPAIGNSAND EDUCATION PROGRAMS IN THE MONOBE RIVER Piriya URAIWONG Tsunemi WATANABE Kochi University of Technology, Japan
  • 2.
  • 3.
  • 4.
    Land Slide atNakao Valley Courtesy picture from the 21st century 4
  • 5.
    Land Slide causedby Typhoon No.14 Courtesy picture from the 5 21st century
  • 6.
    Muddy water (MLIT,2008) 6
  • 7.
    Muddy water (MLIT,2008) 7
  • 8.
  • 9.
    Depletion of Ayu(sweet fish) population 9
  • 11.
    Massive Death ofAyu in 2000
  • 12.
    Raising public awareness Ideal situation of Monobe River Change Raise public public behavior Inform public awareness Current situation of Monobe River 12
  • 13.
    Multi-stakeholder Approach • Integratingbetween resources and stakeholder interests • Collective disciplines from a group of stakeholder by means of information exchange, mutual cooperation and communication • Common objectives among stakeholders 13
  • 14.
  • 15.
    Three Main StakeholderGroups • Government administration – The Ministry of Land, Infrastructure and Transport (MLIT) – Kochi prefecture administration • Local organization – Association of forest and water in Monobe River for the 21st century (the 21st century) – Japan agricultural cooperatives (JA) • Education institution – Kochi University of Technology 15
  • 16.
    Monobe river cleanstream preservation promotion committee Mountain and forest management Water quantity and quality Effective water utilization Committee Water quality Recovering original river condition Waste management Ecosystem/ Taking kids to river relationship between river Promoting education which encourage to enjoy and people Monobe river Promoting effective utilization of natural resources in the river basin Promoting environmental preservation activities which involve people 16
  • 17.
    List of organizations Monobe forest Kami forest Sumitomo Joint owners' owners' Electric Power Co., cooperative cooperative Sugita dam Land Yamadazekiisuji Kataji Land Improvement Land Improvement Improvement District District District Monobe river Land Monobe river Improvement fishermen's District cooperative 17
  • 18.
    List of organizations JA(JapanAgricultural Cooperatives ) JA Tosakami JA Nangoku-city Nagaoka Konan-city Kami-city commercial Nangoku-city Konan- commercial and and industrial city commercial and industrial association association industrial association Kochi Prefectural Kochi Prefectural Federation of Federation of Tosa fishermen’s knife cooperatives cooperatives 18
  • 19.
    Monobe River Festival “Thankyou” to the Monobe River 19
  • 21.
  • 26.
    Reduce Muddy Waterfrom Rice Farm 26
  • 27.
    JA introduced newmethod on rice field preparation to reduce muddy water 27
  • 28.
  • 29.
    Current situation ofthe Monobe River headwater study trip
  • 30.
    Landscape deer feedingdamage prevention activity
  • 32.
    Aqua life observationevent on Mountain Day
  • 33.
    Lessons learned forThailand Attitude for collaboration among stakeholders Driving engine organization Shared / common objectives among stakeholders Long-term commitment 33
  • 34.
    Multi-stakeholder Approach Integrating between resources and stakeholder interests. 34
  • 35.

Editor's Notes

  • #2 Greeting
  • #3 Monobe River is located in the central part of Kochi prefecture, on Shikoku island, Japan. The Monobe River is a first class river covering the catchment area of about 508km2, with the total mainstream length of approximately 71 km
  • #4 One of the critical issues in the Monobe River area is the increasing environmental degradation of the river
  • #5 For example, land slide at Nakao valley on the upstream
  • #6 Land slide caused by typhoon No.14
  • #7 Muddy water in the stream
  • #10 Depleteion of Ayu (sweet fish) population. This is classic picture of Ayu fishing in the Monobe River as evidence how rich of natural resource in the Monobe River was.
  • #11 After landslide caused by typhoon and muddy water in the Monobe river, it was crisis of rapid decrease of Ayu population from then.
  • #13 Part of effort to improve the river environment condition in the MonobeRiver is public awareness campaign and environment education program. This is to inform public on current situation and raising public awareness for long term goal of changing public behavior to ideal situation of the river.
  • #14 In Monobe River, there are a diverse group of stakeholder.Multi-stakeholder approach is concept to promote cooperation to work together in the Monobe River environmental situation. Multi-stakeholder approach is integrating between resources and stakeholder interests from exchanged information, mutual cooperation and communication on common objectives among stakeholders.
  • #15 This slide shows model of multi-stakeholder approach and three main stakeholders in the Monobe river utilizing their strength through communication and information exchange.
  • #16 Three main stakeholders are government administration, local organization and education institutions
  • #17 In order to increase public awareness on environmental issue in Monobe river, several implementing activities includes committee which came from stakeholders in the basin.
  • #18 List of organizations
  • #19 List of organizations
  • #20 Another activity is Monobe river festival which is an outdoor event with an opportunity to say thank you to the river
  • #22 Example of activities in Monobe river festival
  • #27 One of muddy water resources is expected to come form is agriculture farms
  • #28 Japan Agriculture cooperative is working and training to farmers to introduce new method on rice field preparation to reduce muddy water.
  • #29 Environmental education programs for children which is a cooperation between the 21st century, MLIT and primary schools in the Monobe river
  • #34 For Thailand environmental management, these are lessons learned from the Monobe river.