Co reg media-kit


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How to obtain co-registration leads

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Co reg media-kit

  1. 1. Co-Registration
  2. 2.  Industry’s Most Advanced System  Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support  Real Time Auto-Responder  Quality Website Partners ‘ Best practices’ on data ownership, privacy, regulatory compliance Overview
  3. 3.  Consumer registers at an Affiliate site.  Registration data is posted to TRL platform.  Name, address, phone, e-mail and other data components verified and standardized in real-time.  Targeted offer page served to consumer.  Consumer selects offer (possibly answers secondary questions) and opts-in to receive information from marketer. Opt-in captured  Auto-responder is immediately sent to the consumer.  Consumer is directed to publisher-specified page.  Consumer information is sent to Advertiser. Process Overview
  4. 4. Registration Page is Shown To Viewer Data is Standardized & Verified Person Enters Information Registration page is shown to viewer
  5. 5. Offers Served Based on Targeting Registrant checks box next to offer of interest. Offer Display
  6. 6. Custom Question Surveys When “Yes” is selected offer expands to reveal questions in-line. In-Line Custom Questions
  7. 7. Registration & Opt-In Process Complete User is returned to landing page upon completion of registration and opt-in. Partner-Spec Landing Page
  8. 8. E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out. Auto-Responder Email
  9. 9. <ul><li>DATA IN </li></ul><ul><li>Targeted </li></ul><ul><li>Leads </li></ul><ul><li>Requested </li></ul><ul><li>Fields </li></ul><ul><li>DATA OUT </li></ul><ul><li>Validated </li></ul><ul><li>Customized </li></ul>IP Address & Timestamp Various Data Formats (.xls, .txt, .csv) Real-Time Post or Batch File Historical Record Lookup For Opt-In Verification Complete Customization Complete Customization Lead Delivery to Advertiser
  10. 10. NETWORK Premier Network
  11. 11.  Data Quality  Validation/Correction  Offer Targeting  Reporting  Data Extract & Transfer  Additional Features… Product Features/Benefits
  12. 12. USPS Validation Regulations Address Rejection Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers. Only TRL performs a complete suite of real-time data quality checks. Entered to Site as: John Doe 100 mane Dallas, Texas Delivered to Client as: John Doe W. 100 Main Street Dallas, TX 75208-1928 Invalid Record Received: Mickey Mouse 123 Disney Lane Fantasyland, CA Output: Invalid Address Product Features/Benefits
  13. 13.  Email Validation – Performs a syntactical check on the input email address and flags if invalid. Invalid emails, i.e. bounces, are captured once auto responders are sent.  Scans All Input Data Checking For “ Noise ” Words  Appending of Address-Level Latitude/Longitude for Radial Targeting.  Phone Validation – Performs syntactical check on phone number, as well as verification of area code and prefix.  Data Normalization – Ensures maximum flexibility of integration to publisher sites. Data Quality Checks
  14. 14.  DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender  VALIDATION FILTERS Postal Address Telephone Number eMail Address Targeting Option
  15. 15. <ul><li> Real-Time or Batch Mode </li></ul><ul><li> Real-Time Extracts – Data can be sent to Advertisers in real-time via </li></ul><ul><li>a URL post or via a The Right List web service. </li></ul><ul><li> Scheduled Batch Extracts – Batch extracts can occur at given </li></ul><ul><li>intervals: daily, weekly, monthly. </li></ul><ul><li> Option of sending raw consumer data or only enhanced data, i.e. </li></ul><ul><li>standardized data. </li></ul><ul><li> Data can be sent based on various criteria: (eg.) </li></ul><ul><ul><li>First and Last Name must exist </li></ul></ul><ul><ul><li>Email valid and/or exists </li></ul></ul><ul><ul><li>Phone valid and/or exists </li></ul></ul><ul><ul><li>Valid postal address </li></ul></ul>Data Extract & Transfer
  16. 16. Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 x112 Fax (877)-571-4876 [email_address]     Global Media Solutions