InfoDataSphere Presentation

Your Marketing Solutions Partner
Enabling Rapid Growth in the Year Ahead
http://www.infodatasphere.com
sales@infodatasphere.com
+1-855-837-6996

About InfoDataSphere
InfoDataSphere is a growth enablement partner. Our professional team offers services ranging from data management, to
email campaigns or B2B Data Modeling Services. InfoDataSphere is the tool you’re looking for to complete your overall
business growth cycle, and to discover your data management potential.
NUMBERS SPEAK
7+
Years in Business
Top 5
Data Vendors are
our clients
1,600+
Employees
More
than 40%
of Fortune 100 companies are our
clients
83
Serving across 83
countries worldwide
62 million
Verified Business
Contacts
+1-855-837-6996

 We take your data and extract the information you need to help you define
your target markets.
 Leads we provide are validated. They are guaranteed to have interest in your
product or service.
 The leads we provide you will be ready to buy!
 We provide direct linking from the database, so you don’t have to worry about
formatting your contacts.
 We are so certain you will be 100% satisfied that we will replace your
database if you are not completely satisfied.
See what we can do for your
data management:sales@infodatasphere.com
+1-855-837-6996

 The vast coverage of data we maintain by “company” (our file covers more than 19 million public and private
companies, non-profits, trade organizations, and government agencies around the world)
 The vast number of contacts by job role and job function
 A high “field-by-field” accuracy rate due to our superior “build” and “maintenance” methodologies and practices
 A strong focus on the email channel, the preferred business-to-business communication channel in the global
business environment today
 The unique ability to maintain a very high rate of deliverability in the email channel
 The ability to provide custom technology solutions that empower both your customer data and prospect data
 The ability to combine social media offerings with data and campaign management platforms
 The ability to provide full service database, list fulfillment, and campaign support
 The ability to provide turn-key marketing solutions for self-service database management, list fulfillment, and
campaign management
 Multi-channel marketing solutions using an “Outsourced Marketing Services” model (OMS) that leverages global
labor rates and global expertise
Notable “Key Differentiators”
regarding our company include:
+1-855-837-6996

Our Global Database and Online Capabilities Enable Our Clients To Penetrate Global Market
OUR Capabilities
B2B Data
Job titles
Demographics
Cell Phone data
Org chart
Segmentation
Customer-intelligence
Merge purge
Data appending
NCOA
Do Not mail
Email
Phone
Mobile
Mail
Web
CRM database
Marketing database
Loyalty program
Data
Customer/
Market Research
Processing
Delivery
Channels
Database
Management
Customer Profitability & Purchase Propensity Score
Loyalty Score
Satisfaction Analysis
Email Marketing Demand Generation SEO
PPC
Banner Ad
SMO
Digital PR
Data Analytics Digital Marketing
+1-855-837-6996

Integrated or Multi Channel Services
Demand Generation
Software
& ApplicationsData Management
Appending Services
Prospect Database
Marketing
Digital Marketing
Data & Marketing
Outsourcing
Solutions
Provide Data and Global Marketing Outsourcing solutions to enable customers to win, maintain and
grow relationships with their clients
+1-855-837-6996

Marketing Services Value
Chain
Consultative
Services
Campaign
strategy
Thought
leadership
Strategic Partner
Strategy
Client
Engagement
Global Strategy
Mobility
Strategy
Business
Intelligence
Data & Analytics
List
Management
Retention
Analytics
Cross-sell/Upsell
Analytics
Acquisition
Analytics
Prospect
Database
Customer
Database Hosting
Data Hygiene
Web Analytics
Campaign Execution
Site/Landing
Page Building &
Testing
Email Messaging
SEM/SEO
Execution
Lead Generation
Online & Offline
Fulfillment
Print collateral
Management
Digital Collateral
Management
Warehousing &
Distribution
Sampling
Customer Contact
Campaign
support
Outbound Call
Centre
Web Customer
suppot
Campaign
Analysis &
Reporting
Conception Strategy Implementation Response Renewal
More value (Higher Margins) Less value
+1-855-837-6996

Account Based Marketing for
SAP
You Got a
DEAL!
NO
You’ve won
trust
Client
establishes
connections
You identify goals and
constraints
Well
done…
Now
what…
Does it end
there?
Create awareness programs in-line with
technology trends and clients’ goals and upsell
customized solutions
Win More
Deals!!!
Youcreatecustomized
solutionsandservicesYou create customized
solutions and services
Get updated about
the technological
advancements
We identify clients individual
growth opportunities and submit
reports
We have in-house Market Researchers who perform
research on your individual customers to understand their
business plans and growth plans…
Creating
Awareness
+1-855-837-6996

DATA SERVICES
+1-855-837-6996

Data Challenges
Incomplete
database
with missing
email,
telephone
numbers or
address
Wrong
data
entered
by user+
Data has
decayed
with time
and has
become
corrupt
=
Increase in Prospecting,
Inability to communicate via
email,
Duplicate accounts,
Junk Data,
Decayed database,
Incorrect records
+
Confusion prevails if IBM, 1 Financial Plaza, Hartford, CT and International Business Machines, One Financial
Plaza, Hartford, Connecticut are listed as two distinct customers, while in essence they are the same entity.
+1-855-837-6996

Data Solutions
Adding
missing
contacts-
email
address,
phone
numbers
and
addresses
Improving
leads quality
through better
data
management
+
Data
cleansing
and data
verification
to prevent
data decay
=
Reach targets effectively,
Get latest records of contacts,
communicate better,
Remove duplicate accounts and junk data
+
Ambiguity arising from different naming styles is avoided through this process.
+1-855-837-6996

 List Acquisition: List by SIC codes, Target Vertical etc. for new and
existing clients
 Organizational Chart: Mapping key decision makers for new clients and
acquisitions
 Data Appending: Add Missing fields to existing data
 Email Appending: Add Email and do Pre- and Post- mail out follow up
campaigns etc.
 Data Cleansing and Management: Manage Customers’ in-house file &
keep it updated regularly with changes
Data Servicessales@infodatasphere.com
+1-855-837-6996

Data
Quality
Service
Offerings
Solutions:
Completeness - What data is
missing or unusable?
Conformity - What data is stored in
a non-standard format?
Consistency - What data values give
conflicting information?
Accuracy - What data is incorrect or
out of date?
Duplication - What data records are
duplicated?
Integrity - What data is missing
important relationships?
Our Data Service Offerings
Enterprise DQ Strategy
& Implementation Using
Trillium, Dataflux
Plug N Play
Adaptors For
Siebel,
SALESFORCE,
SAP, Informatica,
Oracle, Microsoft ,
Salesforce.Com,
Contact Eves Etc.
Pointed DQ Solutions
For Enterprise Apps
Building
Adaptors To
Enterprise
Apps
+1-855-837-6996

Business Database
Compilation Processes
Tradeshow and events
Annual report, 10Ks
and other
Sec filings from sites
like edgar-online.com
and sec.gov
Public Company
Filings
B2B portals and
magazine
subscriptions
Postal service
information including
NCOA, Zip+ 4, Courier
Route and delivery
sequence
New Business
registration and
incorporation
Country court house
and Secretary of State
data
Yellow pages
Compilation
National Change of Address
(NCOA)
Delivery Point Validation
(DPV)
Delivery Sequence File
(DSF2) zip+4
650+ member data team
working 24/7 to update the
master database
Address
Standardization &
Hygiene
Our telemarketing
team calls
extensively to
acquire and verify
specific email
addresses
Specialized Calling
Groups for Large
Business, New
Business and
Specialty Files
QA monitors all
calls daily
Phone
Verification
Key Elements
Standardizes:
Business Name
SIC Code / Category
Franchise/Brand
Duplicate Removal:
Compare new file to old
file to identify duplicates
Standardization
of Elements &
Duplicate
Removal
Over 400 full time
researchers solely
dedicated to
acquiring, verifying
and updating data
SMTP check
DNS lookup
Flagging all the
hard bounces from
email campaign
Email And
Domain
Validation
Database
checked one
last time by
QA Staff
before
release
Experienced
QA &
Compilation
Staff Drives
Quality Data
Compilation
staff bonuses
based on
99%
accuracy
Final
Quality
Check
+1-855-837-6996

DATA MANAGEMENT SERVICES
+1-855-837-6996

InfoDataSphere
YOUR MARKETING PARTNER
 Email Validation
 Email opt-out campaigns
 Newsletters with new offers
 Tele-verification
 Data compilation
 List Append
 List verification
 List cleansing
Our Data team works on your list and campaign needs
Data
Management
Research
Quality
Assurance
Informed
Consent
Design
Data Entry
Analysis
Coding
+1-855-837-6996

Data management and Data
licensing
Client Database
InfoDataSphere cleanses data and
append the missing information
InfoDataSphere delivers updated
records as per timelines identified by
the client.
InfoDataSphere analyzes the campaign,
identifies behavioral patterns of respondents
and maps them for future campaigns and
market research analysis. This is stored on the
server for ready use.
New contacts Identified matching
clients customer profile
Continuous Data Flow Through
Well Planned Networks
+1-855-837-6996

Email Verification and Validation
Process
Real-time e-mail verification
Keep invalid emails out of your database
Keep your business’s reputation from
being known as a spammer
Reduce your bounce rate
Start converting your prospects into
customers
SMTP Check
Quality Check
Tele-verification
Email & Online verification
Sophisticated Web based and
email Verification Software
Capture quality data via
Tele-Verification & Physical
Visits as needed
DNS Lookups
Upload to Master DB
+1-855-837-6996

Data Cleansing Process
Flowchart
Identify
Non-working
Data Fields
Ensure Data Values
Fall Within Defined
Parameters
Replace &
Update With
Current
Information
Replace Address
Information Using
NCOA
Domain
Verification &
Validation
Replace
Undeliverable
Emails Using
ECOA
Identify Invalid Ids
(Eg: Aksfj@aksfj.Com)
Identify Dead
Domain
Names
Incorrect
Syntax In
Emails
Identified
Ensure Consistency
Of Data Format
Manual Verification
& Consolidation Of
Data
Ensure Accuracy
Of Data & De-
duping
Identifying
Undelivered
Emails
+1-855-837-6996

APPENDING SERVICES
+1-855-837-6996

Appending Service
Step1: The client database is matched against B2Bdatapartners permission-
based database to add a corresponding email address that is matched.
Step2: The file is matched against various Domain databases and Email
Topology Pattern Repositories that we host. When a match is found,
the email address is added to the client's file.
Step3: The Domain of the Company/Site are Verified manually along with the
Email Topology to finalize the email address, which is further verified via
our Proprietary Email Append Software Control Process. The email
addresses that are appended will be those matched and are
successfully deliverable.
Step 4: (optional) - once the files are matched, email recipients are provided
with opt-out/opt-in options Individuals are notified that they have been
added to the list and are given the option to opt out from receiving
future email communications.
4. Appended & Enhanced
Customer Database
3. Send Opt-out
emails
1. Customer Database to
be Appended
2. Match & Improve the
Customer Database
Appending is process of updating out dated or missing information to one’s existing in-house
database.
+1-855-837-6996

Appending email addresses to your in-house Direct marketing or
telemarketing database
Email Appending
Reverse Appending Appending other contact details to your list of companies or email
addresses
Contact Appending Adding complete details of key contacts in your targeted list of
companies
Phone/fax Appending
Adding telemarketing/fax marketing numbers to your in-house
database
NCOA/ECOA Appending changed mailing addresses or email addresses to your
database
Data Hygiene Removing errors, typos, data entry mistakes, duplicates, etc., from your
database
Types of Appending Servicessales@infodatasphere.com
+1-855-837-6996

Email Campaign Services
Email Campaigns:
InfoDataSphere caters to the top-notch marketing
platform integrated products that today’s digital
marketers require.
A huge worldwide customer-base relies on us to
harness the power of email marketing.
• HTML Campaigns
• Text Campaigns
 Proprietary Email
campaign platform
designed based on
research conducted on
25+ email marketers
 Runs on dynamic IP
address to ensure
better deliverability
 Easy tracking to track
behavioral pattern of
the respondent.
+1-855-837-6996

Email marketing - B2B Potential
and Revenue Generation
+1-855-837-6996

Initiate tele-marketing campaign promoting clients services that target market as per clients’ requirements
 Call clients on the Target Call List researched and provided by B2Bdatapartners.
 Perform outbound calls on behalf of Client to the target Business Market as defined by Client. Our agent to work 8 hours a day, 5 days a
week.
 Use call script provided by either B2Bdatapartners / Clients, approved by both parties prior to the start of the campaign.
 Qualify prospects as leads based on criteria defined by Client.
 Collect information as defined by Client, when possible for each Qualified Prospect.
 Schedule appointments between Qualified Prospects and client’s sales representatives. Scheduled appointments are exclusive to Client’s
sales representatives only.
Pertinent Information Desired by Client
 Name of Decision Maker
 Contact Information of Decision Maker (ext., direct line,
email)
 Company Name
 City
 Zip Code
 Prospect’s specific needs
 Best time for Client Rep to Contact Decision Maker
Success Call Criteria
 Prospect must belong to the target
industry specified by client.
 Prospect is willing to meet with the client
sales representative to discuss the
product /services being offered.
 Appointments must be done with the
decision makers.
 Other qualifications to be defined by
Client.
Telemarketing Services
Telemarketing Team: Transforming Your Thoughts to Voice
+1-855-837-6996

4. Fax Marketing To Click Through & Opens
5. Tele Follow-up On Click Through
6. Qualifying The Lead Process
1. Targeted List Building
2. Business Intelligence Team:
3. Targeted Email Campaign Deployment
Campaign Services We Offer:
 Campaign List Management
 Live Campaign/Click tracking Report
 Dedicated Campaign Manager
 Free Email Campaign Content creation & Marketing Support
 Html, Text & Rich Text templates creation
 Unsubscribe & hard bounce removal.
Lead Generation Servicessales@infodatasphere.com
+1-855-837-6996

Monitor
Engage
Develop
Plan
Optimize
Relations + Enhance = Business
Digital Relations
• Monitor and evaluate relevant online media conversations
• Engage with key influencers in blogosphere
• Develop corporate blogs, social network sites and multimedia tools
• Plan, design and develop content for corporate websites
• Optimize communications for effective distribution in the digital space
+1-855-837-6996

Buying stages: Early, Mid and Late Buyer ProfilesContent
Seminars
Live Demos
Technical White papers
Comparsions
Free trials
Case Studies
Consultation
Pricing
Online Demos
White paper
eBooks
Webinars
Timing
Buying Cycle Content
Awareness
SEO Content: Blog posts, Images, Diagrams,
Presentations and Guest posts
Link bait: Infographics, Calculators, tools
PR: Contributed articles
Education
White Paper Webcasts, Videos, Whiteboard
Tutorials
Consideration
White paper and reports
Case Studies
Data Sheets
Flash Demos
Decision
Methodologies
Screen Cast Tutorials
Evaluation Guides
Lead Nurturing is planned based on:
Lead Nurturing Plan
Marketing
Managers,
Directors
Sales
Managers, Directors
CMOs Agencies
+1-855-837-6996

B2Bdatapartners unique research team assists
clients to map the reporting structure to win large
accounts or acquire new companies.
Organizational Charts have proven helpful for the
Human Resources department of the
organizations to keep track of all employees.
Organizational Chart Creationsales@infodatasphere.com
+1-855-837-6996

Should we
extend credit to
this business?
How should we
Reach these Top
Decision makers?
Should I send
this consumer
an offer?What Should
I offer via Email?
Should I
offer
Services for
this ailment?
Should I offer
my products to
this consumer?
How well is
Social Media Is
Performing?
Data
Internet
& Social
media Data
Daily analysis
of how more
than 25million
use Social
Media & the
Internet
Global
Emails
100 million
consumers in
U.S. and UK
Healthcare
Databases
20 million
ailments in
the UK
Online
purchasing
habits
120 million
households
in the U.S.
Consumer
Marketing
200million
households
globally
Business
Executives
Data
45+ million
Executives
Globally
Business
Emails
36 million
business emails
globally
Intelligence
Our EMAIL & DATA
competencies
+1-855-837-6996

Parameters Our Quality Jigsaw D&B
Company Name Accuracy 93.8% 90.3% 92.6%
Address Accuracy 92.3% 89.8% 91.9%
Phone Number Accuracy 84.1% 74.6% 66.7%
Industry/SIC Accuracy 70.3% 67.6% 67.9%
Employment Size Accuracy 94.9% 93.1% 79.2%
Contact Name Accuracy 80.1% 74.8% 74.2%
Contact Title Accuracy 83.2% 76.5% 82.7%
Deliverability (Email) 90.9% 69.1% 80.6%
Recent audit completed and we were compared to two top competitors, we got the above
results
OUR Quality – Compared to
Competition
+1-855-837-6996

Customer Lifecycle
Prospect
Sales
Customer
Service
Customer
Loyalty
Customer
Retention
Social
Media
Solutions
Contact
Channels
Prospect
Segmentation
Customer Service
Technical Support
LIVE Call Back &
Chat
Multi
Channel
Solutions
Research/ Verify
Company
Registration &
Financials
Nurturing
Renewals
Win Back
Retention
Acquisition
Up-sell/Cross sell
Business
Development/
Growth Programs
Voice Email Chat SMSWeb
OUR Integrated Multi
Channel ONLINE Solutions
+1-855-837-6996

Data
Prospecting
Acquisition
Campaigns
Customer &
Account
Management
Content &
Applications
Market
Intelligence
Nurturing Content & Applications
 Nurture Clients
 Improve efficiencies
 Increase conversion
Customer Management
 Maximize customer value
 Improve Profiling
 Increase revenue/client
 Maintain a positive customer experience
Acquisitions
 Increase Lead Conversions
 Increase activation and “conversion” rates
 Improve operational efficiency
 Maximize customer share-of-wallet
Prospecting
 Penetrate new target markets
 Improve response rates
 Enhance Reach to new contacts
 Increase Lead Volumes
Account Management
 Enhance reach within existing Accounts
 In-depth Profiling and Targeted Solution Offerings
Market Intelligencesales@infodatasphere.com
+1-855-837-6996

Opt-In Process
Training Network
Identified
With Emails With Phone
Tele-verification For
Opt-in Process
Emails And
Other Data Is
Appended
Uploaded to
CLIENT CRM
Network Opt-outs Are
Tracked And NEVER
USED AGAIN
Emails Are Used For Opt-
in Process And Surveys
An Opt-in ContactPermission Based With
Opt-out Process
Events & Contacts
Identified
Segregation
+1-855-837-6996

Double Opt-in
Emails Delivered
To Client
Opt-out Mailer Sent Before
File Delivery
Tele-verification For Opted In Contacts
Permission Based Opt Out Process
Emails Acquired Through Legal Sources
Double Opt-In Processales@infodatasphere.com
+1-855-837-6996

THANK YOU
+1-855-837-6996

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