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Pinterest is a social networking site where users share information through images pinned to different boards. The site has a predominantly female audience in their 30s. It is second only to Facebook in driving traffic to other websites. Users can create boards to organize their pins into different categories. Pins are visual bookmarks that link to original websites, allowing content to reach a wider audience. Pinterest can be used for entertainment, organization, social purposes, and gaining information. Professionally, users can create boards to develop their personal brand and market products or services. Exemplar Pinterest users include Poppytalk, Suann Song, and Andrew 'Oyl' Miller. Both business and personal uses involve creating boards and pinning intriguing, high
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- 2. Whatispinterest? SNS that shares information through images web and mobile app predominant audience of women in their 30s 2nd to Facebook in the amount of traffic it drives to other websites intent data “catalog of ideas” pins
- 3. whatisaboard? where pins are saved categories considered your personal profile connects users to users organizational tool when pinning you will be asked which board you want it saved to
- 4. whatisapin? visual bookmark users find images/ideas that interest them, you pin it, and it is automatically saved to your board directly links to original site allows for greater reach of image
- 5. uses&gratifications entertainment virtual exploration organization social gaining information linking ability convenient (at your chair) shopping
- 6. professional uses creating a brand for yourself through boards marketing/advertising your brand getting users interested in images without them feeling as though you are advertising to them include information about yourself and a professional picture just as you would on Twitter, Instagram, LinkedIn, etc.
- 7. exemplars Poppytalk Suann Song Andrew ‘Oyl’ Miller Etsy Brit Morrin
- 9. bestpractices create pins yourself pin images that reflect your profession or company make sure content is intriguing high quality images that catch the eye photos, articles, SNS, will have social media icons to link with other accounts
- 10. strengths&weaknesses STRENGTHS user connection to social network and retailers visual communication & inspiration user engagement linking ability connecting with users of similar interest not only social connection, but marketing as well WEAKNESSES ● no focus on conversation ● can be time consuming ● content must be original ● images must be visually appealing ● addictive ● proper credit not given ● very specific audience ● must have quality images
- 12. GET STARTED NOW!Show your professionalism interests by joining me and thousands of other users today in an image based social networking site that is guaranteed to keeping you pinning!
- 13. Q&A
Editor's Notes
- Pinterest is a social networking site that allows users to connect and share info through the use of images. Pinterest is designed for both the web and a mobile app for easy access. The main target audience is women in their 30s who have families however there is a growing # of men. It is driven by intent data which means content is determined by what users are looking for, what they are repinning, what they are searching. Pinterest is considered a catalog of ideas with both pins and boards. describe picture
- A board is an organizational tool where you save your images. As a user you personally develop your own categories that match with your interests and this becomes what one would consider a profile. Boards are also what connects users because you follow peoples boards. Like most other SNS you are being connected to other users that share the same interest because 9 out of 10 you’re only going to follow boards that interest you.
- A pin is a visual bookmark. When searching through different boards users can click on the image, pin it and it will automatically be saved to one of your own boards. When clicking on the image the user also has the ability to be linked directly to the original source of the image. Here is an example of an image you may see..my clicking pin it it will save to your board and allow for greater reach, you have the option to send it to somebody, like it, or visit the original website.
- There are many uses and gratifications linked to Pinterest. I would say that the most important is share information and communicate through images because there is no other SNS that does this. Another major one is the linking ability connected to the images that you save. It is entertaining, provides a virtual exploration that other sites do not, a place to organize your interests and be social. Pinterest also allows users to gain information and actionable advice & ideas...for example a big arena on Pinterest is DIY projects (explain). Users have the ability to share ideas and interests with other users and create boards that promote self. Also very convenient, users can explore almost anything they want right in one spot and available on the web or your phone.
- GET STARTED NOW!Show your professionalism interests by joining me and thousands of other users today in an image based social networking site that is guaranteed to keeping you pinning!