Pinterest is a social media platform where users called "Pinners" save and organize images and videos into collections called boards. It has over 200 million monthly active users who use Pinterest to find inspiration and plan purchases. For businesses, Pinterest allows them to showcase their products and drive traffic back to their websites through pins that link back to the original source. To use Pinterest for business, companies create a business account, set up boards to organize their pins, and regularly pin new images and videos to engage followers and increase brand awareness.

1. PINTEREST
A social platform for Business Marketing
The story and voice of the brand
Use of pinterest for business

2. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp.
Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that
inspires users to "go out and do that thing", rather than as an image-based social
network
Pinterest has reached 200 million monthly active users as of September 2017
Pinterest is a network where people look for inspiration, including specifically seeking
out ideas about new products to buy.
More than two-thirds of Pinners say they’ve discovered a new brand or product on
Pinterest, and a whopping 93 percent of Pinners (yes, that’s almost all of them) use the
network to plan purchases.

3. Terminology of Pinterest PIN, BOARD and FEED
A Pin is simply any image or video that someone chooses to save to Pinterest. For businesses, more
important than the image itself is the link: Every pin links back to the original source.
Pinterest users (called “Pinners”) save a lot of stuff—an incredible 100 billion Pins to date. In order to
keep things organized, they sort their Pins into collections called boards
A Pinterest feed is just like a feed on any other social network
Create Business Account on Pinterest and update your profile information for your Business name, Website,
username. Create your Board and give it name. Start Pinning. Pinning is consistent process to increase the
number of followers.
Add important button like Save Pin and Analytics to your Pin. You can also opt for Pinteresst ads. Pinterest
is best platform for consumer Market. Pins with good visual effect and description can be the best way to
sell your product.
For more detail on Pinterest please go through the below link.
https://blog.hootsuite.com/how-to-use-pinterest-for-business