The PowerPoint slides from the 2013 Finger Lakes Wine Country travel magazine presentation from July 24, 2012.

1. Finger Lakes Wine Country
2013 TRAVEL MAGAZINE
July 24, 2012

2. Meet the Team
 Finger Lakes Wine Country Staff
 Morgen McLaughlin, President
 Christina Roberts, Marketing & PR Manager
 Hour Custom Publishing Staff
 EdPeabody, General Manager
 Andy Walters, Advertising Account Executive

3. The Partnership
 Finger Lakes Wine Country contracts with
Hour Custom Publishing to produce the annual
magazine.

4. Circulation & Distribution
 150,000 magazines printed
 Distributed to:
 Visitor Information Centers & AAA Offices (78,000)
 Western NY
 North East PA
 Northern NJ
 Finger Lakes Wine Country
 Advertisers (5,000)
 Tourism Businesses Upon Request (3,000)
 Direct to consumer (60,000)
 All 50 states, Canada, and Europe
 Events (4,000)
 NYC, Boston, Buffalo, Cleveland, Washington DC, etc.

5. Digital Edition
 Total Issue Visits: 12,449 YTD
 Total Advertiser Impressions: 59,867 YTD

6. Digital Edition
 One way we’ve promoted the digital edition…

7. Editorial Content
 2011 Stories
 Local Flavors, Michael Welch
 FingerLakes Wine Country boasts a bounty of
culinary options.
 Deep Roots, Thomas Pellechia
 Finger
Lakes wine has been “emerging” for 175 years
and counting.
 Great
Escapes: Year-Round Surprises in Finger
Lakes Wine Country, Dave DeGolyer
 The region abounds with the experiences you won’t
find anywhere else in the world.

8. Editorial Content
 2012 Stories
 Five Times the Charm, Katharine Dyson
 The
picture-perfect villages of Finger Lakes Wine
Country.
 50 Years Later…, Rochelle Bilow
 Dr.
Konstantin Frank’s vinifera revolution keeps
spreading.
 Beyond the Lakes, Judy McAdoo
 Recreation and relaxation along the Finger Lakes’
“other” waterways.

9. Submit Recommendations
 Have a great story idea? Or a great freelance
writer you’d like to recommend? Let us know!
 Deadline for submissions – August 15th
 http://tinyurl.com/FLWC-StoryIdeas

10. Submit Photography
 Photos must be high resolution, 300+dpi

11. Advertising
 Various Sizes & Rates
 See Media Kit for complete listing of options
 Special Sections
 Wine & Dine
 Marketplace
 Stay & Play
 Tasting Notes

12. Advertising
 Early Bird Discount
 By November 30th – 5% discount
 Annual Funding 2013 Partner Discount
 25% discount
 Space Deadline – January 9, 2013
 Creative Deadline – January 23, 2013

13. Advertising
 Cooperative Advertising
 Work together to split costs
 Work through county partners to receive 25%
discount
 Design Options
 Hour Custom Publishing offers design assistance
at additional cost.
 Elance.com

14. Featured Listings
 Funding Partners Receive Featured
Listings
 Wineries
 Accommodations
 Attractions
 Highlighted on mapping

15. Thank you!