The document critiques common resume pitfalls, including being too broad and containing irrelevant information. It emphasizes the importance of tailoring resumes to highlight skills and benefits relevant to specific job opportunities. Additionally, it details a personal achievement of developing a new product line after extensive research.

2.  Too broad, not focused on a
job target
 One-style-fits-all template
 Irrelevant information
 Uninspiring content (features
rather than benefits)
 Grammatical errors and
typos

3. Your resume is your
marketing tool
Capture the
reader’s attention
Promote your skills according to
the position and organization

4. 1. Understand the
product’s unique
qualities and benefits
2. Understand the
buyer’s needs
3. Portray the product’s qualities
as benefits to the buyer’s needs

5. Challenge
Develop a plan for a winery.
Action
Researched a large amount of
secondary information.
Result
Developed a new product line.
Led to new product being
developed.

6. I have done curses in computer
science.
Compiled monthly and anal
financial reports.
Co-chaired pubic discussion
meetings.
Proficient writen communication
skills.