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Photographs can tell stories without words by leading readers through the copy in distinct elements and to important parts or larger points. Strong photographs have simplicity, focus the eye with cropping and placement, imply relationships or meaning, and use technical qualities like lighting to increase interest. While static, photographs can suggest change, motion, personality, and relationships to persuade readers. Powerful photos lead the eye, imply stories, use simplicity and framing, show human interest, and freeze moments in time.
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Photography
- 1. Photo Impacts MCM241 Fall, 2017 John Couper
- 2. Photos: stories without words
- 3. Photographs lead readers ◼ To the copy ◼ Into the copy ◼ Through the copy (distinct elements) ◼ E.g., between large and small points ◼ To an important part of the copy ◼ To a larger point and/or the future ◼ Toward some action, feeling, etc.
- 4. Strong photographs have a) ◼ Simplicity ◼ Careful cropping ◼ Only show the main elements, avoid distractions ◼ Internal dynamic ◼ Lines suggested by elements ◼ Placement of focal point(s) ◼ Clear sequence for the eye ◼ Initial focus, second, etc.
- 5. Strong photographs have b) ◼ Meaning and/or relationship with impact ◼ Symbolism of larger significance ◼ Something new or inherently interesting ◼ More info on the story and other photographs ◼ “Location” of viewer (above, etc.) ◼ Technical quality (contrast, focus, exposure) ◼ Also, lighting that adds to interest (side, back, flat, diffused) ◼ Clear and pointed cutlines, heads, etc.
- 6. Photos as story-telling ◼ Though static, Photographs can suggest ◼ Change ◼ Relationship/comparison ◼ Motion ◼ Personality ◼ Cause and effect ◼ We automatically make links ◼ That the photographer uses to persuade, etc.
- 7. Photographs: symbol and moment ◼ Just as good writing paints a picture in the mind of the reader, good photos often place stories in the mind of the viewer/reader ◼ Most good photos offer ◼ a concept ◼ a fleeting experience ◼ both
- 8. Idea: coffee as addiction
- 9. Experience: boy and friend
- 11. Lead the Eye
- 12. Imply a Story
- 13. Simplicity
- 14. Leading Lines
- 17. Product’s Value
- 18. Freeze Time and Motion
- 19. “Rule of Thirds” Use an imaginary grid to increase interest and reduce inertia
- 20. Satisfy Dreams
- 23. Create a Fantasy
- 24. Suggest Motion
- 25. Argue a Point
- 26. Evoke a Mystery
- 27. Change the usual Perspective
- 31. Spark Senses
- 34. Take Readers Somewhere New
- 36. Create a Strong Contrast
- 37. Show a Metaphor
- 41. Use Diagonals
- 42. Grab the Eye with Contrast
- 43. Show a Moment
- 44. Use the Codes of a Mood
- 45. Choosing photographs ◼ Choose photos that ◼ Reflect the style of the topic, copy and section ◼ Show an event, relationship, information, etc. ◼ Will attract and persuade readers ◼ Supplement the story
- 46. Editing photographs ◼ When possible, reduce the photograph to its strongest and most relevant aspects ◼ Principle: If it doesn’t add, it subtracts ◼ Try to show a relationship ◼ Always come back to the audience