Photobucket is a leading online photo sharing service with over 18 million members. It allows users to upload and publish 4 million images and videos per day, which can then be linked and shared on other social media sites. Photobucket offers targeted advertising placements to reach its large, engaged audience that is over 65% between ages 18-34. Advertisers benefit from clean content moderation and opportunities to reach consumers across Photobucket's site.

1. Media Kit
Advertising Sales
Click to Play
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2. Agenda Click to Play
• Company Overview
• Demographics and Benefits
• Content Moderation
• Advertising Products
• Contact Information
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3. Who we are – Fastest Growing Site of 2005 Click to Play
Source: Nielsen//Netratings 11/05
 Founded in 2003 ~35
employees
 4 million new images uploaded/
day (80/sec at peak)
 2.5 billion image and video
requests served/day (30K/sec)
 Photobucket handles close to
2% of US internet traffic
 10 Million unique visitors/month
 Well funded and profitable
Photobucket is the leading service for consumers to upload & publish their visual content
(photos, graphic art and videos) online. Content can be directly linked to sites like MySpace,
eBay, Google’s Blogger, Neopets, and many more.
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4. Photobucket has over 18 Million members
and is adding 70,000 new members per day Click to Play
(~ Million/month)
2
Accelerating User Growth through word of mouth
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5. Photobucket enables users to host
and publish their own content
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to any other site
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6. Over 3 times larger than nearest competitor.
We’re serving 67% of all links to social media
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sites like Myspace, Neopets, Blogger, etc.
* Based on Google search spider
analysis of direct links on top 25 social
media, blogging, and eCommerce sites
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7. Demographics and Click to Play
Site Statistics
 18 Million Registered Users
 10 Million Monthly Uniques
 1.5 Billion Impressions per
month
 4 Million Digital Uploads
(Images and Video) / Day
 1 Million Daily Unique Logins
 70,000 new Registered
users/Day
 65% of registered users are
18-34 years old
 55% Female / 45% Male
 59% HHI > $60k/yr
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8. Benefits Click to Play
 Targeted Reach:
 Top 100 site by unique visitors (Alexa and Nielsen)
 The top Photography Destination site, beating Yahoo!
Photos, Kodak, Webshots and Flickr (Nielsen)
 Ability to target by demographics:
 Geographic (zip code and country)
 Age
 Gender
 Frequency
 Access to increasingly hard to reach “Tivo Generation”
that is brand impressionable
 Clean Content via Moderation:
 Few advertisers want to be associated with
objectionable content
 Active monitoring to maintain highest standard on
clean content
 Engaging & Sticky Service:
 90% of active users who registered 12 months ago are
still active this month
 Switching costs are high as links cannot be broken or
duplicated, content is difficult to move
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9. Active Content Click to Play
Moderation
 Content moderation is Photobucket’s
#1 priority
 Content application and team is now
in fully implemented
 As the largest holder of online visual
content, Photobucket is elevating the
urgency of online safety across
partners
Tier 1 – focus on speed
 We are open to combining technologies,
best practices and patterns to find
efficiencies
 Photobucket is a mature organization and
has the capital, scale, and resources to be
the trusted partner for advertising
 Proven 250,000 images/day by single
moderator
Tier 2 – focus on accuracy
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10. Ad Placements: Click to Play
Album and Search
Album Page
Album and Search Pages
 Leaderboard (728x90)
 Shown at the top of each page for
maximum exposure
 Rich Media enabled
 Max file size: 30k
Search Page
Album Page
 Medium Rectangle (300x250)
 Most integrated placement, shown
where users spend the most time
 Rich Media enabled
 Max file size: 30k
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11. Ad Placements: Click to Play
Home Page Sponsorship and Logout
Homepage Sponsorship
 Leaderboard (728x90)
 Ensure widest reach to 18-34 year
old demographic
 Rich Media enabled
 Max file size: 30k
Logout Page Exit Ad
 Large Rectangle (425x600)
 Shown on log out confirmation page
 Best call of action opportunity
 Larger size captures attention
 Rich Media enabled
 Max file size: 40k
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12. Contact Information Click to Play
C o n ta c t
A d v e r t is in g S a le s
a d s @p h o t o b u c k e t . c o m
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13. Appendix Click to Play
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