This document discusses the evolution of marketing from traditional methods to modern social media approaches. It outlines how marketing has shifted from one-way information dissemination to two-way conversations online. Specifically, it explores how social networking sites and user-generated content on platforms like Facebook and blogs are changing how companies connect with and learn about consumers in the Web 2.0 era. Examples of using social media for marketing purposes through video clips, games and ads on networks are also provided.

1. MARKETING 2.0
Discover the new consumer at the Web 2.0 era

2. Outline
- Introduction
- Marketing Online
-Traditional
-Trend: Web 2.0
-Social Networking
-Social Media
- Application
-Facebook
-Sony Erricsion Marketing
- Conclusion

3. Marketing

4. Marketing 1.0

5. from information
to conversation…

6. Internet: before and now

8. Social Network
A shared on-line journal where people can post diary entries about their
personal experiences and hobbies

9. Social Network
 Easy for use
 Share information
 Story, document, multimedia…
 Make friend
 Very fast
 Comment,
Feedback

10. Social Media
10

11. Facebook
2 4 5
Photo, Music,
Clip, Document … 3
4
1
5
3 2 4

12. Information
12
 70 million weblogs
 About 120,000 new weblogs each day, or...
 1.4 new blogs every second
 3000-7000 new splogs (fake, or spam blogs)
created every day
 Peak of 11,000 splogs per day last December
 1.5 million posts per day, or...
 17 posts per second
 Growing from 35 to 75 million blogs took 320
days
 22 blogs among the top 100 blogs among the top
100 sources linked to in Q4 2006 - up from 12 in
the prior quarter
Source: Technorati March 2007. http://www.sifry.com/alerts/archives/000493.html

13. March 03 March 07
13 Source:http://www.sifry.com/alerts/archives/000493.html

14. Websites WW
In May 2007, the number reported
was a little over 118 million
worldwide
Netcraft November 2006 survey
14

15. 15

16. 16

18. Application
For Marketing

19. My experience
 Introduction BA Mafia
Clip
 Post clip in my blog and
my friends
 In one day: More than
9000 viewer (Google
view)

20. Ad online
 Game widget
(Running on desktop
PC, Website or
Social Network)
 Everybody can play
game

21. 4
2 5
code 3
4
1
5
3 2
4