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Albert D. Melfo
Director of Annual Giving
Kent State University
Resources       Infrastructure


            Key
         Components

  Data            Strategy
Budget           Personnel


           Resources

Constituent       Knowledge
 database           base
Frontline
                    • Program
                Managers, Supervisors




Intra-
Departmental                            Departmental
• Other areas     Knowledge             •AG
                                         Directors, Asso
  of
  advancement
                    Base                 ciate Directors




                   Divisional
                   • AVPs, VPs
Budget
Fully-funded
• Central                           Self-
  development                       supporting
  programming
  budget                            • Cost recovery
                                      structure

                Hybrid
              • Partially
          funded, partially self-
              supporting
Manual                       Paid callers
    vs                            vs
Automated                     Volunteers

             Infrastructure


Year-round               Fully funded
    vs                         vs
 seasonal               Self-supporting
Data
                   IT support
integrity

            Data

                      Gift
Reporting
                   processing
Program
                      Segmentation
   objectives


                Strategy

Does PC play lead    Does PC play lead
 or supporting        or supporting
      role?                role?
•    Albert D. Melfo
Contact:
      •    amelfo@kent.edu
      •     330-672-0458
•    Albert D. Melfo
Contact:
      •    amelfo@kent.edu
      •     330-672-0458

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Phonathon Structure & Key Issues

  • 1. Albert D. Melfo Director of Annual Giving Kent State University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Resources Infrastructure Key Components Data Strategy
  • 18. Budget Personnel Resources Constituent Knowledge database base
  • 19. Frontline • Program Managers, Supervisors Intra- Departmental Departmental • Other areas Knowledge •AG Directors, Asso of advancement Base ciate Directors Divisional • AVPs, VPs
  • 20. Budget Fully-funded • Central Self- development supporting programming budget • Cost recovery structure Hybrid • Partially funded, partially self- supporting
  • 21. Manual Paid callers vs vs Automated Volunteers Infrastructure Year-round Fully funded vs vs seasonal Self-supporting
  • 22. Data IT support integrity Data Gift Reporting processing
  • 23. Program Segmentation objectives Strategy Does PC play lead Does PC play lead or supporting or supporting role? role?
  • 24. Albert D. Melfo Contact: • amelfo@kent.edu • 330-672-0458
  • 25. Albert D. Melfo Contact: • amelfo@kent.edu • 330-672-0458