1. Philosophy 5/12/2018
The Asahi Group Philosophy consists of four elements: Mission, Vision, Values and
Principles. It articulates the Group’s mission and vision for the future, reaffirms values
cherished and handed down over the years, and serves as a code of conduct for our
stakeholders and the Group’s commitments to them. By reflecting the Asahi Group
Philosophy—as an overarching philosophy that guides group management—in its
policies, and by having domestic and overseas operating companies generates and
implement strategies based on the Asahi Group Philosophy, the Group will unite to work
together to further improve its corporate value
Asahi Group Philosophy
Our Mission
Deliver on our great taste promise
and bring more fun to life
Our Vision
Be a value creator globally and locally,
growing with high-value-added brands
Our Values
2. Challenge and innovation
Excellence in quality
Shared inspiration
Our Principles
Building value together with all our
stakeholders
Customers :
Win customer satisfaction with products and services that exceed expectations
Employees :
Foster a corporate culture that promotes individual and company growth
Society :
Contribute to a sustainable society through our business
Partners :
Build relationships that promote mutual growth
Shareholders :
Increase our share value through sustainable profit growth and shareholder returns
3. Philosophy 2013:
The Asahi Group aims to satisfy its customers with
the highest levels of quality and integrity, while
contributing to the promotion of healthy living and
the enrichment of society worldwide.
- Ngày 25/02/2004
Vision trung hạn 20004 đến 2006
Towards a new Asahi Breweries Group full of growth potential
Thorough customer satisfaction, business structure reform,
Pursue a corporate culture that praises innovation and realize a “lively and
challenging company”
The Asahi Breweries Group aims to expand trust and satisfaction, focusing on
evolving customers, providing attractive products, and conducting sincere actions
throughout the Group.
In terms of business structure, in addition to strengthening existing fields, we will
aggressively advance into fields where future growth can be expected to build a
new growth structure for the Group. To achieve these goals, we will establish a
system that brings together the Group's capabilities, improve profitability,
aggressive investment, and reform the organizational structure to realize a “lively
and challenging company” that is full of growth potential. .
- Ngày 1/12/2009
Long-term vision 2015
Bring nature's Megumi to food excitement. Aiming to be a company that is
trusted by “world quality”
・ With the strength of “manufacturing ability” utilizing materials derived from
nature, we will challenge to raise the quality of all corporate activities such as
products, management and human resources to a level that can be accepted
worldwide.
■ Achieving 2 to 2.5 trillion yen in sales and aiming for the top-level business
scale of a global food company
・ In addition to stable growth of existing businesses, expand domestic and
overseas business investment
・ Overseas sales target is about 20-30%
■ EBITDA / Aim for sales ratio of 12% or more
・ Improve profitability of existing businesses mainly in the domestic liquor
business
・ EBITDA / sales ratio is more than 10% even for new business investment
* EBITDA = Ordinary profit + Interest expense + Depreciation (including
goodwill amortization)
4. -ngày 26/03/2010
Asahi Breweries Co., Ltd. (Headquarters in Tokyo, President: Atsushi Hirota) has
formulated “Environmental Vision 2020” to strengthen environmental
conservation activities throughout the Group. In order to realize a sustainable
future society, we will strive to reduce the environmental impact of production
and business activities, while valuing the connection with the people of society,
including the next generation, and promoting environmental conservation efforts
throughout the entire group. To go.
The Asahi Breweries Group is developing businesses that take advantage of
nature's bounty such as water and grains, and believes that its mission is to coexist
with the global environment and connect to the next generation. The
“Environmental Vision 2020” formulated this time is addressed by all 35 Group
companies (approximately 450 bases as of January 1, 2010), and four priority
issues have been set.
