National Foods is Pakistan's leading food company established in 1990. It has over 110 domestic products and 100 international products sold in over 35 countries. The company has 6 manufacturing plants and 4 warehouses in Pakistan employing over 1500 people. National Foods' vision is to become a 50 billion rupee company by 2020 through new product launches domestically and internationally. The document proposes launching new soup mix products under the National brand called "National Cup Soups" and "Family Soups" targeted towards health-conscious customers, children, patients, and those wanting to lose weight. The soups will be marketed through various channels like stores, hospitals, and gyms and promoted using advertisements, sponsorships, and commercials.