Identity Branding for Running Gel Company

6. OUR MISSION

7. OUR MISSION
TO PROVIDE ALL RUNNERS
AND ATHLETES WITH:

8. OUR MISSION
TO PROVIDE ALL RUNNERS
AND ATHLETES WITH:
- convenient, reliable
nutrition

9. OUR MISSION
TO PROVIDE ALL RUNNERS
AND ATHLETES WITH:
- convenient, reliable
nutrition
- all-natural, healthy
ingredients

10. BRAND ESSENCE

11. BRAND ESSENCE
PEAK FUEL.
PEAK PERFORMANCE.

12. IDENTITY ATTRIBUTES

13. BOLD
IDENTITY ATTRIBUTES

14. BOLD
IDENTITY ATTRIBUTES
HAVING A STRONG OR VIVID APPEARANCE.

15. IDENTITY ATTRIBUTES

16. IDENTITY ATTRIBUTES
ENERGETIC

17. ENERGETIC
IDENTITY ATTRIBUTES
SHOWING OR INVOLVING GREAT ACTIVITY OR VITALITY.

18. IDENTITY ATTRIBUTES

19. ENDURANCE
IDENTITY ATTRIBUTES

20. IDENTITY ATTRIBUTES
DEMANDS GREAT PHYSICAL STAMINA
ENDURANCE

21. MAFUT
A
MA • FOO • TA
BRAND NAME

22. MAFUTA(MA • FOO • TA)
BRAND NAME

23. VISUAL INSPIRATION

24. VISUAL INSPIRATION
COLORS

25. VISUAL INSPIRATION

26. VISUAL INSPIRATION

27. VISUAL INSPIRATION

28. TRAIL JUNKIE
TARGET AUDIENCE

29. MARATHON TRAINER
TARGET AUDIENCE

30. ULTRA RUNNER
TARGET AUDIENCE

31. | GLUKOS | Honey Stinger | Huma Gel | Muir Energy | Spring |
KEY COMPETITORS

32. | GLUKOS | Honey Stinger | Huma Gel | Muir Energy | Spring |
KEY COMPETITORS

33. | GLUKOS | Honey Stinger | Huma Gel | Muir Energy | Spring |
KEY COMPETITORS

34. | GLUKOS | Honey Stinger | Huma Gel | Muir Energy | Spring |
KEY COMPETITORS

35. | GLUKOS | Honey Stinger | Huma Gel | Muir Energy | Spring |
KEY COMPETITORS

36. KEY COMPETITOR VISUAL AUDIT

37. KEY COMPETITOR VISUAL AUDIT

38. KEY COMPETITOR VISUAL AUDIT

39. KEY COMPETITOR VISUAL AUDIT

40. KEY COMPETITOR VISUAL AUDIT

41. KEY COMPETITOR VISUAL AUDIT

42. THE GOAL OF OUR VISUAL IDENTITY IS
TO CONVEY THE BOLD AND ENERGETIC
NATURE OF MAFUTA. IT SHOULD
REFLECT OUR BRAND ESSENCE:
PEAK FUEL. PEAK PERFORMANCE.

43. MAFUTA
Don’t just survive. Thrive.