DigiStorm 2018 brings together the best of Indian Pharma business leaders to share their insights & perspectives. Pharmaceutical companies have been increasing their engagement with the digital world slowly and cautiously. But the industry has now reached a tipping point: it has to put an end to hiding behind the challenges of engaging with its stakeholders digitally and stop treating digital as an add-on to existing operations. Rather, it needs to embrace a “digital first” engagement model with fundamental consequences for its organization and capabilities. - AT Kearney New Medicine for a New World Time for Pharma to Dive into Digital