Perfect Light was founded in 2013 to promote environmental protection through investing in the sun. It offers monthly investment packages ranging from $250 to $1000, which provide certificates of ownership in the sun along with discounts and free trips to Alaska for sunrise and sunset parties. All proceeds from the parties support Perfect Light's sponsors, which include environmental non-profits. The company's goal is to raise awareness and funds for environmental causes while giving investors a sense of participation in sustaining the sun's benefits to the planet.

1. Impossible Sale: The Sun
Amy Wilbur
Shelton
BUSS 120

2. Company Background
Perfect Light was founded in 2013. It was developed for
people who enjoy the benefits of the sun; such as light,
energy, power, nutrients, and much more.
We are an online based company.
Perfect Light is a company that wants people to get
involved with helping our planet and having a good time
doing it.

3. Needs k Opportunity
• The sun provides us with many resources that helps everything
live and grow.
• Perfect Light gives most of its proceeds to helping the
environment and protecting its wildlife.

4. Proposed Strategy / Plan
• Perfect Light’s plan is to offer people a chance to invest in the
sun.
• Our goal is to show people that Perfect Light offers a great
opportunity to get people involved with helping the
environment.

5. Our Package Deals
Silver Package: $250 a month
• Sun certificate
• Discount on the trip to Alaska for the Sunrise & Sunset parties.
Gold Package: $500 a month
• Sun certificate
• Free trip to Alaska for Sunrise & Sunset parties.
Platinum Package: $1,000 a month
• Sun certificate
• Free trip to Alaska for Sunrise & Sunset parties.
• Four free trips a year to wherever you believe the sun shines perfectly.

6. Sunrise k Sunset Parties
• We plan to hold two parties in Alaska two times a year.
• Tickets go for $50-$100 for non-members
• For our Silver members, the tickets are 25% off.
• For the Gold members, the tickets are half off.
• For our Platinum members, the tickets are free.
• All proceeds from both parties go to helping our sponsors with
their environmental campaigns.

7. Our Sponsors
• Perfect Light has 4 main sponsors:
• World Wildlife Fund
• Forest Stewardship Council
• Leonardo DiCaprio
• Hayden Panettiere

8. Warranties
• If someone wants to cancel their membership with Perfect
Light, they can do so at any given time.
• Although, with canceling, the lose all the benefits of whichever
package they had.
• But they get to keep their Sun Certificate.

9. Why choose Perfect Light?
• Perfect Light’s prices are reasonable for the people we want to
target.
• We currently do not have any competitors.
• Proceeds from the parties go to helping the environment.
• With every package one would receive a certificate saying they
have an investment in the Sun.

10. Conclusion
• Perfect Light is a company that wants people to get excited
about the sun and what it does for the environment.
• Purchasing from Perfect Light ensures fun, travel, and all the
sunlight anyone could ever ask for.