The document describes postgraduate courses offered by the School of Tourism at Bournemouth University. The school is a world leader in tourism research and offers masters degrees focused on tourism, hospitality, events, and sport management. Courses include MSc degrees in events management, tourism management, sustainable tourism planning, international hospitality, hotel and food services management, retail management, and managing sport performance. Placements are available for some programs.

1. School of Tourism
Postgraduate courses
We are a world-leader in tourism research and a leading provider of degree courses uniquely
focused on the environmental, economic, social and cultural impacts. We are one of the UK’s
leading institutions for the study of tourism, hospitality and associated subjects.
School
School of Tourism Postgraduate courses
Location  MSc Events Management
Bournemouth University (Talbot Campus)  MSc Events Marketing
 MSc Tourism Management
 MSc Tourism Management and Marketing
Start Date:
 MSc Sustainable Tourism Planning
September; January (for some courses)
 MSc International Hospitality and Tourism
Management
Duration:  MSc Hotel and Food Services Management
12-15 months full-time or 2 years with placement option.  MSc Retail Management
Part-time option available  MSc Managing Sport Performance
Entry requirements: MSc Events Management
An Honours degree is normally required 2.2 or above This course will provide you with the opportunity to develop
skills essential for working in the events sector, using
Relevant subjects: theories and processes of project and operational
Please see our course specific webpages for more management. You will learn about the planning, design,
details implementation and evaluation of a variety of events, as
well as gaining a comprehensive overview of the discipline
If English is not your first language: of marketing and the migration towards the integrated
management of the marketing communications aspect of
MSc Events Marketing and MSc Managing Sport the marketing mix.
Performance:
IELTS 6.5 (Academic) or above (with minimum 5.5 in all MSc Events Marketing
components) Event marketing is part of the experiential marketing
domain and defined as the strategy of achieving marketing
All other courses: objectives through personal experiences which allow
IELTS 6.0 (Academic) or above (with minimum 5.5 in all customers to engage and interact with brands, products,
components) and services. In this course, you will learn the skills and
competencies required to maximise the potential of this
marketing communication tool, including designing
Contact askBU enquiry service:
integrated marketing communications strategies,
Tel: +44 (0)1202 961916
managing sponsorship, event activation and managing
Email: askbuenquiries@bournemouth.ac.uk
audiences through events, notably through social media.
Web: www.bournemouth.ac.uk/askbu
MSc Tourism Management
Open Days:
This course has been designed to meet the needs of
www.bournemouth.ac.uk/opendays
industry managers, executives and other professionals
both for the present and the future. You will develop your
management, research and analytical skills to a standard
For more course information:
that will allow you to operate at a high level within the
www.bournemouth.ac.uk/courses
industry. It is delivered by staff who are actively involved in
research and consultancy, ensuring that the curriculum
and discussions are informed by both industry and
academia.

2. MSc Tourism Management and Marketing MSc Managing Sport Performance
This course will help you to establish an understanding of The Master's degree explores aspects of sport
the principles of tourism and hospitality marketing performance such as the principles of performance
management, giving you a framework upon which to coaching, and the use of tools such as sport psychology,
understand business development and marketing biomechanics and performance analysis from the
planning. Specifically, it examines the relationships perspective of those managing or coordinating coaches.
between customer satisfaction and marketing
organisation, research planning, budgeting, marketing The course will also have a strong emphasis upon athlete
programmes, strategies and communication. You will welfare, and some of the issues involved in coaching
develop a critical understanding of contemporary issues performers at a high level. There will be a strong element
in marketing and the ability to question current marketing of work based learning and personal development, and
patterns and trends. you will also be able to specialise in an aspect of
managing sport performance through a research project.
MSc Sustainable Tourism Planning
Sustainable Tourism Planning is a crucial topic for the
global tourism industry, worldwide destinations, Placement
government authorities (local, regional and national We can offer Master’s students the option to undertake a
levels), academic institutions as well as planning and 30-week paid industrial work placement. Students are
policy makers in international organisations. The tourism responsible for arranging their own work placements, but
industry has received constant criticism for either its lack our dedicated placement team has a wealth of experience
of, or approach to, sustainable planning and management and knowledge in this area and can guide you through the
of tourism developments. So, the aim of this course is to application process including helping with application
provide a critical awareness of the value and benefits of forms, CV clinics and interview practice.
sustainable planning for tourism management and
knowledge of different approaches. Organisations who have previously employed our students
on placements include:
MSc International Hospitality and Tourism  Chelsea FC
Management  Toyota
The course is intended to provide you with both an  Rugby Football Union
advanced understanding of the Hospitality industry as  Marriott Hotels
well as a managerial perspective of how to run such  L'Oreal
operations. It is anticipated that on completion of this  Buckingham Palace
Master's degree, you will have the capacity to be involved  Hilton Hotels
in more analytical and developmental perspectives of the  Manchester United Soccer Schools
industry concerned and will develop a more strategic  Walt Disney Company Ltd
insight of the industries and issues affecting these
industries than those at undergraduate level.
Scholarships
MSc Hotel and Food Services Management
We offer scholarships to eligible students. For information
The Master's degree is intended to provide you with both about the fees and available funding associated with
an advanced understanding of the Hotel and Food postgraduate study, contact us or visit our website:
Services industries as well as a managerial perspective of www.bournemouth.ac.uk/funding.
how to run such operations. It is anticipated that on
completion of this course, you will have the capacity to be
involved in more analytical and developmental
perspectives of the industries concerned and will develop International students
a more strategic insight of the industries and issues Here at BU we have more than 1,800 international
affecting these industries than those at undergraduate students from over 130 countries studying with us. If you
level. are joining us from outside the UK, we encourage you to
read our international web pages which contain useful
MSc Retail Management information about preparing to come to this country as well
Retailing is one of the largest sectors in the world as country specific information.
economy. In some countries it is well established with
large multinational companies constantly evolving to For more information please visit:
attract customer spending. This course deals with the www.bournemouth.ac.uk/international
practical development and application of the key
operational aspects of retailing, and will help you to
understand the contemporary retail environment and The University reserves the right to introduce changes to the information
examine topical issues related to retail management. given, including the addition, withdrawal, relocation or restructuring of
courses.
You will develop analytical skills related to retail
Last updated: February 2013
operations and the international retail environment by
considering international retail development and
understanding the academic debate surrounding
international retail activity, with a view to putting this
knowledge into practice.