Petly is an online portal that allows clients of the BRVC veterinary clinic to access their pet's medical information, request appointments, order prescription refills, upload photos, and communicate through a Facebook section. Clients of BRVC are given Petly accounts to manage their pet's medical records and services. Information like lab results, medical notes, and appointment requests are posted to Petly by clinic staff. The clinic is informing clients about Petly through newsletters, emails, posters, on-hold messages, and encouragement from staff.