Petition To Win: Benefits & Best             Practices for Online Petitions                    Lawrence Grodeska          ...
Protecting and Preserving the     www.cjwconsulting.com            Institutional Memories of            Nonprofits Since 1...
www.mission.doA Service   Of:              Sponsored by:
Today’s Speaker                                     Lawrence Grodeska                                    Nonprofit Communi...
Petition To Win: Benefits & Best  Practices for Online Petitions
Presenter:            Agenda:                       Why online petitions?                       What makes a winning pet...
The World’s Organizing Platform
2,000,000 New Users each Month10,000,000 Active Users each Month in                                            2011150 Cou...
#petition2win Takeaway:Online petitions are highly social    objects that compliment traditional advocacy tactics.
Benefits ofOnline Petitions
First step in the “Ladder of Engagement”
#petition2win Takeaway:   Online petitions effectively combine a number of tactics: engage supporters, generatemedia, pres...
Creating Your Petition
Winning Petitions Are “DIRTy”:   Dramatic, Inspiring,    Relevant & Timely
Edison Wetlands Association
The Polaris Project
CORNELLIANS FOR NYC TECH CAMPUS
Best Practices forCreating Your Petition
Remember to makeyour petition “DIRTy”:Dramatic, Inspiring,Relevant & Timely
#petition2win Takeaway:     Winning petition checklist: achievable ask, specific targeting,compelling story, provocative i...
Promoting Your Petition Use your email list Share on Facebook & Twitter Integrate with your website or blog Reach out ...
What are YOU going to change?    Change.org/start-a-petition     Lawrence@change.org
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
Benefits & Best Practices for Online Petitions
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Benefits & Best Practices for Online Petitions

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SOPA/PIPA. Trayvon Martin. Keystone XL. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of petitions started on the world’s fastest growing social action platform.

Published in: Business, Technology
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Benefits & Best Practices for Online Petitions

  1. 1. Petition To Win: Benefits & Best Practices for Online Petitions Lawrence Grodeska June 19, 2012A Service Of: Sponsored by:
  2. 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Lawrence Grodeska Nonprofit Community Manager, Change.orgAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  5. 5. Petition To Win: Benefits & Best Practices for Online Petitions
  6. 6. Presenter: Agenda:  Why online petitions?  What makes a winning petition?  Best Practices for Petitions  Promoting PetitionsLawrence GrodeskaNonprofit Community  Q&AManager Hashtag: #petition2win
  7. 7. The World’s Organizing Platform
  8. 8. 2,000,000 New Users each Month10,000,000 Active Users each Month in 2011150 Countries15,000 Organizations have collected21,000,000 Signatures 2010 2008 2009 2007 Annual Member Growth
  9. 9. #petition2win Takeaway:Online petitions are highly social objects that compliment traditional advocacy tactics.
  10. 10. Benefits ofOnline Petitions
  11. 11. First step in the “Ladder of Engagement”
  12. 12. #petition2win Takeaway: Online petitions effectively combine a number of tactics: engage supporters, generatemedia, pressure decision-makers.
  13. 13. Creating Your Petition
  14. 14. Winning Petitions Are “DIRTy”: Dramatic, Inspiring, Relevant & Timely
  15. 15. Edison Wetlands Association
  16. 16. The Polaris Project
  17. 17. CORNELLIANS FOR NYC TECH CAMPUS
  18. 18. Best Practices forCreating Your Petition
  19. 19. Remember to makeyour petition “DIRTy”:Dramatic, Inspiring,Relevant & Timely
  20. 20. #petition2win Takeaway: Winning petition checklist: achievable ask, specific targeting,compelling story, provocative image, engaging title
  21. 21. Promoting Your Petition Use your email list Share on Facebook & Twitter Integrate with your website or blog Reach out to local bloggers & allies Include link in press releases
  22. 22. What are YOU going to change?  Change.org/start-a-petition  Lawrence@change.org
  23. 23. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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