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Andy Wolber [email_address] Social Networking for Nonprofits
NPower’s Mission <ul><li>To  inspire  and  empower  nonprofits to use technology to better serve their communities. </li><...
www.slideshare.net/npowermichigan
www.delicious.com/NPowerMichigan/
<ul><li>name </li></ul><ul><li>org/job </li></ul><ul><li>what you hope to learn today </li></ul>It’s all about  you …
http://nptechguide.pbwiki.com/
http://tinyurl.com/43u83p
Host your own website 1993
Host your website at a datacenter 1996
www.techsoup.org/products/
wiki.dreamhost.com/index.php/Non-profit_Discount
Basic Content <ul><li>Organization news </li></ul><ul><li>Program information </li></ul><ul><li>Board and staff list </li>...
Enhanced Content <ul><li>Email lists </li></ul><ul><li>Online donations </li></ul><ul><li>Weblog  </li></ul><ul><li>Discus...
Advanced Content <ul><li>Event registration </li></ul><ul><li>Multiple database integration (single view of customer) </li...
By Carrie Bickner By Kelly Goto & Emily Cotler
www.GuideStar.org / www.NetworkforGood.org
Use an online application 2000
http://tinyurl.com/6xsxwe
http://www.groundspring.org/services/dms.cfm
www.WildApricot.com
www.idealware.org
Blog Flickr MySpace YouTube 2007
Examples of Social Media <ul><li>Social Bookmarking  </li></ul><ul><li>Blogging </li></ul><ul><li>Feed Reading & Sharing <...
 
 
http://tinyurl.com/5nj56k
http://tinyurl.com/4t9ytx
Weblogs <ul><li>Writing ordered by most recent items first </li></ul><ul><li>Focus on a defined set of topics </li></ul><u...
 
www.commoncraft.com
www.newsgator.com
www.soscs.blogspot.com
http://www.fashionofgoodwill.org/
http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than...
CULTURE matters
 
 
TRUST is essential
PLACE matters less
… although PLACE still matters
CONNECTIVITY matters more
 
 
Mobile Internet 2008
www.twitter.com
www.MobileActive.org
 
www.myspace.com/thehumanesociety
www.diosacommunications.com/ myspacebestpractices.htm
www.ning.com
http://tinyurl.com/4cnjj8
The  American Cancer Society  has had success in raising real money with virtual walkathons in Second Life. . . .  A few h...
http://educationalvodcasting.com/
www.slideshare.net/npowermichigan/
<ul><li>http://linkbun.ch/40kb   </li></ul>
<ul><li>Text </li></ul><ul><li>“ npowermi” to </li></ul><ul><li>41411 </li></ul><ul><li>( www.textmarks.com ) </li></ul>
<ul><li>Andy Wolber </li></ul><ul><li>[email_address] </li></ul>
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Social Networking Battle Creek October 2008

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Social Networking Battle Creek October 2008

  1. 2. Andy Wolber [email_address] Social Networking for Nonprofits
  2. 3. NPower’s Mission <ul><li>To inspire and empower nonprofits to use technology to better serve their communities. </li></ul>
  3. 4. www.slideshare.net/npowermichigan
  4. 5. www.delicious.com/NPowerMichigan/
  5. 6. <ul><li>name </li></ul><ul><li>org/job </li></ul><ul><li>what you hope to learn today </li></ul>It’s all about you …
  6. 7. http://nptechguide.pbwiki.com/
  7. 8. http://tinyurl.com/43u83p
  8. 9. Host your own website 1993
  9. 10. Host your website at a datacenter 1996
  10. 11. www.techsoup.org/products/
  11. 12. wiki.dreamhost.com/index.php/Non-profit_Discount
  12. 13. Basic Content <ul><li>Organization news </li></ul><ul><li>Program information </li></ul><ul><li>Board and staff list </li></ul><ul><li>Donor list </li></ul><ul><li>990 </li></ul><ul><li>Contact us </li></ul><ul><li>Directions </li></ul><ul><li>Search </li></ul><ul><li>FAQs </li></ul><ul><li>Document publishing </li></ul>
  13. 14. Enhanced Content <ul><li>Email lists </li></ul><ul><li>Online donations </li></ul><ul><li>Weblog </li></ul><ul><li>Discussion forums </li></ul><ul><li>Event calendar </li></ul><ul><li>Compliance with web standards / accessibility </li></ul>
  14. 15. Advanced Content <ul><li>Event registration </li></ul><ul><li>Multiple database integration (single view of customer) </li></ul><ul><li>Multi-lingual support </li></ul>
  15. 16. By Carrie Bickner By Kelly Goto & Emily Cotler
  16. 17. www.GuideStar.org / www.NetworkforGood.org
  17. 18. Use an online application 2000
  18. 19. http://tinyurl.com/6xsxwe
  19. 20. http://www.groundspring.org/services/dms.cfm
  20. 21. www.WildApricot.com
  21. 22. www.idealware.org
  22. 23. Blog Flickr MySpace YouTube 2007
  23. 24. Examples of Social Media <ul><li>Social Bookmarking </li></ul><ul><li>Blogging </li></ul><ul><li>Feed Reading & Sharing </li></ul><ul><li>Social Networking </li></ul><ul><li>Photosharing </li></ul><ul><li>Video </li></ul><ul><li>Podcasts </li></ul>
  24. 27. http://tinyurl.com/5nj56k
  25. 28. http://tinyurl.com/4t9ytx
  26. 29. Weblogs <ul><li>Writing ordered by most recent items first </li></ul><ul><li>Focus on a defined set of topics </li></ul><ul><li>Publish “feeds” (RSS*) so people can “subscribe” to updates </li></ul><ul><li>One or more authors </li></ul><ul><li>Basic website content management system </li></ul>* RSS 2.0 = Really simple syndication
  27. 31. www.commoncraft.com
  28. 32. www.newsgator.com
  29. 33. www.soscs.blogspot.com
  30. 34. http://www.fashionofgoodwill.org/
  31. 35. http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
  32. 36. CULTURE matters
  33. 39. TRUST is essential
  34. 40. PLACE matters less
  35. 41. … although PLACE still matters
  36. 42. CONNECTIVITY matters more
  37. 45. Mobile Internet 2008
  38. 46. www.twitter.com
  39. 47. www.MobileActive.org
  40. 49. www.myspace.com/thehumanesociety
  41. 50. www.diosacommunications.com/ myspacebestpractices.htm
  42. 51. www.ning.com
  43. 52. http://tinyurl.com/4cnjj8
  44. 53. The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.
  45. 54. http://educationalvodcasting.com/
  46. 55. www.slideshare.net/npowermichigan/
  47. 56. <ul><li>http://linkbun.ch/40kb </li></ul>
  48. 57. <ul><li>Text </li></ul><ul><li>“ npowermi” to </li></ul><ul><li>41411 </li></ul><ul><li>( www.textmarks.com ) </li></ul>
  49. 58. <ul><li>Andy Wolber </li></ul><ul><li>[email_address] </li></ul>

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