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Zite: Its place in mobile and curation

Peter Bale, VP & General Manager, Digital, CNN International
Curation - adding power to our storytelling


Mobile - a fast-growing part of the network


Zite – engineered serendipity and curation




                                              3
4
How Zite finds “what’s interesting”

- signals from social, signals of credibility, vetting

- Models content from its source, its meta data,
its semantic meaning to deliver the best selection

- Models “community” or social signals to correlate
the habits of many to deliver relevance to you

- Models “you” looking at what you like, dislike and
interact with to give you more of what want - plus a
little serendipity to create a sense of discovery



                                                         5
Demo of (some) of my pages




                             6
7
8
Thank you




Peter Bale, VP & General Manager, Digital, CNN International



 Email: peter.bale@cnn.com
 twitter: @peterbalecnn for work and @peterbale for personal
                                                               9

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Peter Bale - Mobile news

  • 1. Zite: Its place in mobile and curation Peter Bale, VP & General Manager, Digital, CNN International
  • 2.
  • 3. Curation - adding power to our storytelling Mobile - a fast-growing part of the network Zite – engineered serendipity and curation 3
  • 4. 4
  • 5. How Zite finds “what’s interesting” - signals from social, signals of credibility, vetting - Models content from its source, its meta data, its semantic meaning to deliver the best selection - Models “community” or social signals to correlate the habits of many to deliver relevance to you - Models “you” looking at what you like, dislike and interact with to give you more of what want - plus a little serendipity to create a sense of discovery 5
  • 6. Demo of (some) of my pages 6
  • 7. 7
  • 8. 8
  • 9. Thank you Peter Bale, VP & General Manager, Digital, CNN International Email: peter.bale@cnn.com twitter: @peterbalecnn for work and @peterbale for personal 9