PETA (People for the Ethical Treatment of Animals) is the largest animal rights organization in the world. It was founded in 1980 in Norfolk, Virginia by Alex Pacheco to advocate for animal rights. PETA focuses on ending cruelty in four main areas: factory farming, laboratories, the clothing trade, and entertainment. Ingrid Newkirk currently serves as the president of PETA, which has over 1.8 million members and raises over $25 million annually to support its mission of animal protection.