The document examines the differences between how kids (Junior Citizens) and parents choose brands. Kids are motivated by brands that their friends use and that are popular, while parents prioritize brands that are healthy, safe, and provide value. There is often conflict between kids wanting fun brands and parents restricting junk food/candy. However, convergence also occurs as parents become more like friends to their kids and share interests in dreams, celebrities, and health consciousness. Ultimately, compromise or surrender happens frequently as parents give in to kids' desires to feel empowered and individualistic or kids find creative ways around parental resistance through negotiation.