Start-up Group N°4 310 Romain Dei Tos (group leader) Guillaume Rufenacht François Du Pasquier Ludivine Paquet

1. CalorieBank
Romain DEI TOS
François Du Pasquier
Guillaume RUFENACHT
Ludivine Paquet
310

2. CalorieBank Story
› Four deprived children from New York’s
poorest district: The Bronx.
› Hence Romain, François, Guillaume and
Ludivine were heavily overweight.
› They all had three strong friends they could
always rely on and they were glad. They
unfailingly managed to find a way to play or
to eat thanks to their creativity and solidarity

3. CalorieBank Story
› Teenagers start to look for a girlfriend/boyfriend.
› That’s why these four friends began a special diet
and embraced sports.
› They could not always bother to go running or eat
healthier food.
› Therefore, they began to negotiate
with a local shop

4. CalorieBank Story
› When they graduated, the four friends were better
looking but were still lazy.
› They realize they were probably not alone in this
problem.
› They decided to offer support to a community of lazy
people who needed to be motivated in order to run
and take care of themselves.
› The four children now adults, created CalorieBank in
2012, an app which reflects theirs values, origins and
makes them finally interact with the community.

5. Concept
› Mobile application which measures all
calories you spend
› Burning calories = Earning points
› Partner’s food, beverage or sport
equipment.
› More you run more you pass levels and
more
› Advices for training and for your meal

6. Slogan & logo
Burn your calories but not your
savings !

7. Mission Statement
› « To strengthen communities all around
the world so as to improve the quality of
life and the health of our users. »

8. Vision Statement
› To become the most downloaded sport App
› To involve the community in the value chain
› By the community and for the community
› Health is a fundamental component of our life
› To give to people the taste of sport and nutritive food
› Attract new partners and share

9. Strategic Objectivs
› Customer experience
› Internal business process
› Financial performance
› Learning and growth