This document proposes a marketing plan to bring SPAM canned meat to Peru. It begins by introducing SPAM and its ingredients. The plan then discusses bringing SPAM to Peru, noting government challenges and positives such as an openness to imported goods. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The strategy is to begin sales in Lima and diversify flavors over time. Sales expectations are over 9 million cans in the first year. Distribution will utilize existing distributor relationships. Pricing will use a penetration strategy. Promotion objectives are to have 1.5 million people try SPAM in the first year through television, internet, and buy-one-get-one promotions.