This document outlines strategies for libraries to use common persuasion techniques like reciprocity, commitment, social proof, liking, authority, and scarcity to encourage participation and support. It suggests registering users to acknowledge their commitment, recognizing consistency, using testimonials and sharing numbers to demonstrate social proof, asserting expertise, and highlighting rare or exclusive materials to create scarcity. The goal is to apply principles of persuasion to warmly promote community involvement.

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*Reciprocity
*Commitment (consistency)
*Social Proof (consensus)
*Liking
*Authority
*Scarcity

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*Food for Fines
*Bookmarks, coupons
*Time, expertise
*Likes, comments, shares

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*Require registration
*Include an RSVP for fundraisers
*Thank people for signing up – verbally
acknowledge their commitment
*Solicit general statements of support from
stakeholders early in a project
*Publicly recognize consistency

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*Reluctant readers
*Word of mouth marketing
*Testimonials
*Share your numbers

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*Be warm and welcoming. Make small talk.
*Drop names (with permission)
*Feature patron recommendations and reviews
*Capitalize on the fact that libraries are well
liked

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*Don’t be afraid to assert your authority
*Own your expertise
*Know your community experts
*If it’s not clear that you are an authority or
expert, lead with that

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*Banned books
*Exclusive content
*Lucky Day collections

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*Reciprocity
*Commitment (consistency)
*Social Proof (consensus)
*Liking
*Authority
*Scarcity
*http://youtu.be/cFdCzN7RYbw

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*Contact
Bradley Shipps
OWLS
bshipps@mail.owls.lib.wi.us
(920) 832-6368