The document discusses the sociological model of voting and how it relates to the 2012 election. It analyzes factors like social class, religion, ethnicity, and gender that influence how people vote based on their political socialization. It argues the sociological model is the primary model taking role in this election as people vote based on how policies will affect them personally. It also discusses the economic model and factors like GDP growth, inflation, and gas prices that voters consider when deciding how the president has handled the economy.