Developing a strong brand is essential for distinguishing oneself from competitors and creating emotional connections with customers. It is important for brands to engage genuinely with customers rather than relying on automated communication, fostering loyalty through personal interactions and compelling storytelling. Transparency in addressing challenges is crucial, demonstrating honesty and a commitment to providing the best possible customer experience.

1. PERSONALIZING
YOUR BRAND
T O M C U T S H A L L

2. MAKE YOURSELF KNOWN
Developing your business brand is
used to distinguish yourself from
your competitors. It should be
viewed as a tool to identify why you
differ from your competition and
what kind of value you bring to your
customers. Your brand goes beyond
the physical aspect of your product
or service and reaches into the
emotional attachment of marketing.
Branding creates a loyal customer
who only wants to be wearing or
using your products.

3. BEING REAL
Customers do not want to deal
with a robot or automated service
when interacting with a brand.
Whenever possible make the
interaction with your brand a real
one, one that includes an actual
human being rather than a
message machine. When creating
content for your brand on social
media, make sure that your posts
come off as if a real person would
be creating them. Customers
respond more to a brand that acts
as they do and will be more likely
to be loyal customers in the future.

4. A StorytellerEveryone loves a good story.
Creating and developing a
brand is very similar to
creating a story for your
business. When thinking
about your story, you can
never go wrong with the
Hero’s story. A tale of
struggle, rebirth, and
accomplishment in the end.
People respond to these
stories very positively and
will become more interested
in learning about your brand.
T O M C U T S H A L L . U S

5. Transparency
A r g u a b l y t h e m o s t i m p o r t a n t t i p i n p e r s o n a l i z i n g
y o u r b r a n d i s t r a n s p a r e n c y . H a r d s h i p s a r e b o u n d t o
h a p p e n f o r a n y b u s i n e s s . T h e k e y t o d e a l i n g w i t h
h a r d s h i p s i s g e t t i n g i n f r o n t o f t h e m a n d b e i n g
c o m p l e t e l y h o n e s t a b o u t t h e s i t u a t i o n .
T r a n s p a r e n c y s h o w s y o u r l o y a l t y t o y o u r c u s t o m e r s
a n d t h e i d e a t h a t y o u w a n t t o s e r v e t h e m w i t h t h e
b e s t p o s s i b l e e x p e r i e n c e . B e o p e n w i t h c u s t o m e r
q u e s t i o n s a n d c o n c e r n s a n d i t w h i l e s h o w t h a t y o u
a r e t r u s t w o r t h y a n d o p e n t o c o n s t r u c t i v e f e e d b a c k .