Personality can be measured using several tools and models. The document discusses two prominent models - the Myers-Briggs Type Indicator and the Big Five model. The Myers-Briggs Type Indicator categorizes individuals based on preferences in four dichotomous dimensions, resulting in 16 personality types. The Big Five model identifies five broad personality traits: extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience. The document also states that heredity is the most dominant factor influencing personality, but environmental factors and aging can also have some impact.