Content distribution is evolving into as complex a strategic need as your market and digital planning have become because every prospective traveller needs a roadmap to your content, and few prospects are traveling the same roads. Without a content distribution strategy you run the risk driving a prospective traveller into a frustrating user experience and creating a missed opportunity for conversion. In this guide, we outline a few guiding principles to consider when planning the distribution of your destination’s content for today’s traveler.