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Take Your Customer
Engagement to the Next
Level With Personalized
& Interactive Video
Haitham Abu Al-Haija
Keith Wright
Alexandre Laverdure
Your speakers
2
Managing Director
Telinsight
Haitham Abu Al-Haija Alexandre Laverdure
Head of SEMEA
Precisely EngageOne
Keith Wright
Senior Product Manager
Precisely EngageOne
Customer Engagement with insight
Telinsight is a technology company with Headquarters in Dubai, UAE,
We provide solutions in customer engagement in MEA, Turkey &
Pakistan.
Telinsight is partnered with world class leaders in Customer
engagement, (Precisely EngageOne).
Brands you trust, trust us
Customer Engagement Customer Insight
Consistent & Connected
Experiences
OmniChannel
The global leader in data integrity
Trust your data. Build your possibilities.
Our data integrity software and data enrichment products
deliver accuracy and consistency to power confident
business decisions.
Brands you trust, trust us
Data leaders partner with us
of the Fortune 100
90
Customers in more than
100
2,000
employees
customers
12,000
countries
The strength of partnership: Ability to
generate value for our customers
Our partnership :
- Proven technology to complement and develop
your solution
• - In-depth local, domain and industry knowledge
• - Employees with specific skills
We collaborate on our entire offer, with qualified teams
&
Personalization is
powerful
Brands that create
personalized experiences
benefit from an increase
in revenues from between
6% to 10% —two to three
times faster than brands
that don’t.
“93% of Senior Management
say great customer experience
is critical to their success.”
“CX Goes Mainstream” – UserTesting, Feb 2018
”70% of CX initiatives are not
successful… undifferentiated,
unclear ROI.”
“An Inconvenient Truth” – CustomerThink, Feb 2018
“Customers expect better, more
personalized experiences.”
“Elevating the Customer Experience” – DMA, Winterberry
& Precisely – April 2018
If a picture paints a
thousand words,
then 1 minute of
video is worth
3.6 million words!
- at 60 frames per second
By 2022 video will account for
82% of all internet traffic across
all devices.
– Cisco
97% of marketers say that videos
help customers understand
products and offers better than
any other medium.
– Hubspot
90% of consumers claim that
video will help and influence
them in making a purchasing
decision.
– Social Media Today
EngageOne Video Walk-in Deck
Vid 1 EOV_Precisely_delivery_1
8
KW
Redefine the video experience by evolving to
video that interacts
Traditional
Video
Everyone sees the
same thing
Personalized
Video
Each viewer sees their
own video
Interactive Personalized Video
Each viewer charts
their own unique video
experience.
KW
Vid 2 EOV_MyPBVideo_Demo_v02
Personalized and
real-time
Personalize video
experience with
client data and real-
time environment
data.
Interactive
Let viewers explore
the content that is
relevant to their
current personal
need.
Data capture
Collect viewer
preference and data
without leaving the
video experience.
Use this data to
hyper-personalize
the video experience
or augment
customer insight and
systems of record.
Enrich with data
Call out to external
data sources to
enrich and
personalize every
video experience in
real time.
Mobile
responsive
Optimize viewing
experience for any
device, operating
system and browser.
Creative
freedom
Create new
personalized video
experiences using
current creative
agency processes.
EngageOne Video Walk-in Deck17
KW
Vid 3_ShowReel_No_PB
EngageOne Video – Measurable ROI
Those using the EngageOne Video platform to communicate with their customers are seeing impressive results in a
variety of industry verticals and use cases.
12% increase in retention
among customers who have
viewed their videos.
84% of customers said they
better understand our services
after seeing their videos.
74% of customers feel that we
care about them.
55% of viewers contacted us
after watching their
personalised videos.
76% of customers were highly
engaged with our message for
over 4 minutes.
6x Return on Investment within
the first 6 months.
Telstra Check-In
EngageOne Video Walk-in Deck20
Vid 4_Telstra
Telstra Check-In
A fully animated personalized service that the provided
tips and recommendations to the user so they can add
more features to their account.
Access is available through the video to one of the
Telstra customer support helplines to make changes to
the viewers account or answer questions.
The service provides:
• Access to information on the users Telstra services
• Tips based on the users activity
• Billing information
21
EngageOne Video Walk-in Deck22
Vid 5_DirectLine
EngageOne® Video
Case Study: Direct Line Group
23
Direct Line Group used EngageOne®
Video to communicate with their
Home and Contents insurance
customers. The objective being to
drive renewal and remind viewers of
their current insurance cover options.
65.5%
OF USERS
WATCH ALL OF
THE VIDEO
OVER
50,000
UNIQUE USERS
85%
OF ALL USERS SAW
THEIR POLICY
DETAILS
89.8%
FOUND THE VIDEO
HELPFUL
Direct Line Insurance
Where’s the
personalization?
- Viewer name
- Number of years coverage
- Highlighted renewal date
- Video scenes specific to coverages
- Coverage details
- Contact number
- Policy number
“Direct Line’s been keeping an
eye on your place for 13
years now…”
Discussion and
QA
Take Your Customer Engagement to the Next Level With Personalized & Interactive Video

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Take Your Customer Engagement to the Next Level With Personalized & Interactive Video

  • 1. Take Your Customer Engagement to the Next Level With Personalized & Interactive Video Haitham Abu Al-Haija Keith Wright Alexandre Laverdure
  • 2. Your speakers 2 Managing Director Telinsight Haitham Abu Al-Haija Alexandre Laverdure Head of SEMEA Precisely EngageOne Keith Wright Senior Product Manager Precisely EngageOne
  • 3. Customer Engagement with insight Telinsight is a technology company with Headquarters in Dubai, UAE, We provide solutions in customer engagement in MEA, Turkey & Pakistan. Telinsight is partnered with world class leaders in Customer engagement, (Precisely EngageOne). Brands you trust, trust us Customer Engagement Customer Insight Consistent & Connected Experiences OmniChannel
  • 4. The global leader in data integrity Trust your data. Build your possibilities. Our data integrity software and data enrichment products deliver accuracy and consistency to power confident business decisions. Brands you trust, trust us Data leaders partner with us of the Fortune 100 90 Customers in more than 100 2,000 employees customers 12,000 countries
  • 5. The strength of partnership: Ability to generate value for our customers Our partnership : - Proven technology to complement and develop your solution • - In-depth local, domain and industry knowledge • - Employees with specific skills We collaborate on our entire offer, with qualified teams &
  • 6. Personalization is powerful Brands that create personalized experiences benefit from an increase in revenues from between 6% to 10% —two to three times faster than brands that don’t.
  • 7. “93% of Senior Management say great customer experience is critical to their success.” “CX Goes Mainstream” – UserTesting, Feb 2018 ”70% of CX initiatives are not successful… undifferentiated, unclear ROI.” “An Inconvenient Truth” – CustomerThink, Feb 2018 “Customers expect better, more personalized experiences.” “Elevating the Customer Experience” – DMA, Winterberry & Precisely – April 2018 If a picture paints a thousand words, then 1 minute of video is worth 3.6 million words! - at 60 frames per second By 2022 video will account for 82% of all internet traffic across all devices. – Cisco 97% of marketers say that videos help customers understand products and offers better than any other medium. – Hubspot 90% of consumers claim that video will help and influence them in making a purchasing decision. – Social Media Today
  • 8. EngageOne Video Walk-in Deck Vid 1 EOV_Precisely_delivery_1 8 KW
  • 9. Redefine the video experience by evolving to video that interacts Traditional Video Everyone sees the same thing Personalized Video Each viewer sees their own video Interactive Personalized Video Each viewer charts their own unique video experience.
  • 11. Personalized and real-time Personalize video experience with client data and real- time environment data.
  • 12. Interactive Let viewers explore the content that is relevant to their current personal need.
  • 13. Data capture Collect viewer preference and data without leaving the video experience. Use this data to hyper-personalize the video experience or augment customer insight and systems of record.
  • 14. Enrich with data Call out to external data sources to enrich and personalize every video experience in real time.
  • 15. Mobile responsive Optimize viewing experience for any device, operating system and browser.
  • 16. Creative freedom Create new personalized video experiences using current creative agency processes.
  • 17. EngageOne Video Walk-in Deck17 KW Vid 3_ShowReel_No_PB
  • 18. EngageOne Video – Measurable ROI Those using the EngageOne Video platform to communicate with their customers are seeing impressive results in a variety of industry verticals and use cases. 12% increase in retention among customers who have viewed their videos. 84% of customers said they better understand our services after seeing their videos. 74% of customers feel that we care about them. 55% of viewers contacted us after watching their personalised videos. 76% of customers were highly engaged with our message for over 4 minutes. 6x Return on Investment within the first 6 months.
  • 20. EngageOne Video Walk-in Deck20 Vid 4_Telstra
  • 21. Telstra Check-In A fully animated personalized service that the provided tips and recommendations to the user so they can add more features to their account. Access is available through the video to one of the Telstra customer support helplines to make changes to the viewers account or answer questions. The service provides: • Access to information on the users Telstra services • Tips based on the users activity • Billing information 21
  • 22. EngageOne Video Walk-in Deck22 Vid 5_DirectLine
  • 23. EngageOne® Video Case Study: Direct Line Group 23 Direct Line Group used EngageOne® Video to communicate with their Home and Contents insurance customers. The objective being to drive renewal and remind viewers of their current insurance cover options. 65.5% OF USERS WATCH ALL OF THE VIDEO OVER 50,000 UNIQUE USERS 85% OF ALL USERS SAW THEIR POLICY DETAILS 89.8% FOUND THE VIDEO HELPFUL
  • 24. Direct Line Insurance Where’s the personalization? - Viewer name - Number of years coverage - Highlighted renewal date - Video scenes specific to coverages - Coverage details - Contact number - Policy number “Direct Line’s been keeping an eye on your place for 13 years now…”

Editor's Notes

  1. Haitham
  2. Haitham 2 or more presenters Picture Directions: Add picture of host/presenter – ideally square Resize picture so sides touch the inside of the circle, the corners will overlap the circle Select picture and click Format on the top ribbon menu Expand all the pictures of clouds Choose “Soft Edge Oval” – second row, 3 from left
  3. Alex
  4. Alex
  5. Alex Boston Consulting Group - Personalization Programs Increase Leading Companies’ Revenues by 6% to 10% - May, 2017 Brands that integrate digital tools and data to create personalized experiences benefit from an increase in revenues from between 6% and 10 —two to three times faster than brands that don’t.  pe
  6. Play video promo after this – 1:06
  7. Video Promo
  8. KW – 4:00
  9. Showreel 2:00 – Personalisation Examples
  10. Haitham (Approx. 20 seconds)
  11. Showreel 2:00 – Personalisation Examples
  12. Haitham (approx. 5 mins) {Play Video}
  13. Showreel 2:00 – Personalisation Examples
  14. Alex
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  16. Local - Haitham Kw – tech questions Haitham - Commericial