Transport Thursday - Personal branding by Karlijn de Wit
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Transport Thursday - Personal branding by Karlijn de Wit
- 1. Challenge the future 1 Personal Branding Karlijn de Wit - TU Delft
- 2. Challenge the future 2 What is Personal Branding?
- 3. Challenge the future 3 Why Brand YOU?
- 4. Challenge the future 4 Personal Branding Formula
- 5. You are what Google says you are… Challenge the future 5
- 6. Challenge the future 6
- 7. Challenge the future 7 Fieke Beemster
- 8. Challenge the future 8
- 9. Challenge the future 9
- 10. Challenge the future 10
- 11. Challenge the future 11 What is my Brand? First identify your brand •Who are YOU •Where have YOU come from? •Where do YOU want to be?
- 12. Challenge the future 12 3 important steps • Know yourself • Show yourself • Grow yourself
- 13. Social Media and Personal Branding Challenge the future 13
- 14. Challenge the future 14
- 15. Challenge the future 15 Twitter
- 16. Challenge the future 16
- 17. Challenge the future 17
- 18. Challenge the future 18 LinkedIn
- 19. Challenge the future 19
- 20. Challenge the future 20 Facebook
- 21. Challenge the future 21 Weblog
- 22. Challenge the future 22
- 23. Challenge the future 23
- 24. Challenge the future 24 • http://wveeneman.weblog.tudelft.nl • http://transport.weblog.tudelft.nl/ • http://nielsvanoort.weblog.tudelft.nl/
- 25. Challenge the future 25
- 26. Challenge the future 26 Start engaging
- 27. Challenge the future 27 Karlijn de Wit Student and Alumni Communication – TU Delft karlijndewit@tudelft.nl 0638829157 Twitter: @dewitk Weblog: karlijndewit.worpresss.com
Editor's Notes
- What is personal branding? Personal branding is the practice of people marketing themselves and their careers as brands.[1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[2] Note that a brand is not what you think you are, but how other people see you.
- Why brand you? A first impression is usually made within 30 seconds, however studies have shown that it can take upto 21 new interactions to change that first impression. In this quickly evolving digital age, where sometimes we’re nog even present when someone gett their first impression of us, Personal Branding is the key to making sure the REAL YOU gets seen the way you want to be seen.
- You are what Google says you are…
- What do other people think when they see your name? What would you like other people to think when they see your name?
- Know yourself: be honest. What are your strengths, weaknesses, where can you stand out? Show yourself: pick online platforms Grow yourself: start engaging, building content
- Social Media and Personal Branding With all social media sites allowing us, the general public, to not only control, but participate in the content we see. It is up to us to set ourselves apart from our competitors and colleagues!
- Use fully public settings Full name viewable Customized background with a logo/pic/links Use same photography on all publice sites Listen & learn Start by finding people and topics that are in your field / that are of your interest
- Use fully public settings Optimize keywords for future paths/goals and summarize yourself by framing your existing experience and skills 100% completion Import ALL your contacts and invite to connect Customize your headline (vs. default “current job” title) Customize weblinks and make it actionable: ‘follow me on…’ Join Groups and listen in. Ask and answer relevant questions Give reccomendations Post status updates Use same name and photography on all public sites
- My advice would be to keep that one private, this is about your personal preferences. Unless of course relevant for your job or industry.
- http://steinbuch.wordpress.com/ http://www.goudappel.nl/adviseurs/niels-van-oort/ Niels blogde/schreef al van alles, zie oa http://verkeerskunde.nl/gasthoofdredacteur-niels-van-oort.31597.lynkx maar wilde zijn TU-rol meer onder de aandacht brengen, om ‘wat serieuzer’ over te komen: http://nielsvanoort.weblog.tudelft.nl/ Duidelijke geval van ‘academische branding’, de koepel van de TU gebruiken voor eigen profiel: is prima! Ook https://twitter.com/Niels_van_oort Wijnand Veeneman, deskundige OV, https://twitter.com/WijnandVeeneman blogt vooral over actualiteit, ook omdat hij regelmatig heeft meegemaakt dat kranten maar deel van (zijn) verhaal vertellen. Via blog kun je in ieder geval jouw hele uitleg kwijt. http://wveeneman.weblog.tudelft.nl/ OV: gevoelig onderwerp ook, veel nuance kun je zo kwijt. Freelance tekstschrijfster en TU-alumna: http://leoniewalta.wordpress.com/ Leonie's Transport Blog Oh en deze natuurlijk: http://transport.weblog.tudelft.nl/ Als je op ‘Leiden blogs’ googlet, krijg je de meeste blogs a la Leiden Law Blog wel; volgens mij de beste en meest inhoudelijke voorbeelden. Maar zie anders ook mijn lijstje op http://roymeijer.wordpress.com/2011/04/27/nederlandse-wetenschapsgerelateerde-blog/
- Freelance tekstschrijfster en TU-alumna: http://leoniewalta.wordpress.com/ Leonie's Transport Blog
- blogt vooral over actualiteit, ook omdat hij regelmatig heeft meegemaakt dat kranten maar deel van (zijn) verhaal vertellen. Via blog kun je in ieder geval jouw hele uitleg kwijt. http://wveeneman.weblog.tudelft.nl/ OV: gevoelig onderwerp ook, veel nuance kun je zo kwijt. Niels blogde/schreef al van alles, zie oa http://verkeerskunde.nl/gasthoofdredacteur-niels-van-oort.31597.lynkx maar wilde zijn TU-rol meer onder de aandacht brengen, om ‘wat serieuzer’ over te komen: http://nielsvanoort.weblog.tudelft.nl/ Duidelijke geval van ‘academische branding’, de koepel van de TU gebruiken voor eigen profiel: is prima!
- Oncee you’re set up, it’s time to engage! Start converstaions by asking and answering questions and be an active part of your community by contributing regular status update. Help, answer, be nice. People will get back to you and help you in return.