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NOV 2-4, 2016
Design Health
Adopting a Digital
“Lifestyle Change”
NOV 2-4, 2016
Michael Correy
@michaelcorrey
Alexa Tuskey
@LaserTuskey
NOV 2-4, 2016
How many of you have had a check-up
with your doctor this year?
NOV 2-4, 2016
How many of your websites have had a
check-up this year?
NOV 2-4, 2016
Stats
§ Given 15 minutes to consume content, two-thirds of people
would rather read something beautifully de...
NOV 2-4, 2016
Even More Stats
§ 47% of people expect a web page to load in 2 seconds
or less (Source: Econsultancy)
§ You ...
NOV 2-4, 2016
The Two Types of Patients
NOV 2-4, 2016
Scenario 1
NOV 2-4, 2016
“I am here for my yearly checkup. What am I
doing well and what do I need to improve upon
with my health?”
NOV 2-4, 2016
“My site was recently built/redesigned within the
last three years. What can I do to keep it fresh
and make ...
NOV 2-4, 2016
Examples
§ Already responsive, but would like to add more current
and up-to-date technology
§ Content/Photog...
NOV 2-4, 2016
Scenario 2
NOV 2-4, 2016
“I am severely sick/out of shape. I need to change
my life. How do I begin again, the right way?”
NOV 2-4, 2016
“I can’t remember the last time I redesigned my
site/have never even touched it. How do I rebuild
it the rig...
NOV 2-4, 2016
Examples
§ Site isn’t responsive
§ Current grid structure no longer works with the content
§ Using outdated ...
NOV 2-4, 2016
A Solid Foundation
NOV 2-4, 2016
“Designers of the future should be like architects.
We need to aspire to design and build beautiful
things t...
NOV 2-4, 2016
The Healthcare Cycle
NOV 2-4, 2016
Check-ups & Audits
NOV 2-4, 2016
“Digital web design is like painting,
except the paint never dries.”
–NEVILLE BRODY, FOUNDER OF BRODY ASSOCI...
NOV 2-4, 2016
Why Get a Website Audit?
§ Digital design is never permanent
§ Web trends are cyclical
§ Up-to-date content ...
NOV 2-4, 2016
Prevention
§ Most important reason to give your website a yearly audit
is PREVENTION, even if the site is ne...
NOV 2-4, 2016
“When you’re finished changing,
you’re finished.”
–BENJAMIN FRANKLIN
NOV 2-4, 2016
Routines & Innovation
NOV 2-4, 2016
“Innovation means taking risks, exploring new avenues,
and making the most of opportunities. It does not mea...
NOV 2-4, 2016
How Do We Build a Solid Foundation?
§ Striking a balance between best practices and trends
§ It’s good to ta...
NOV 2-4, 2016
Foundations or Ace Bandages?
§ False foundations: diets are not blueprints for the future
§ You must make a ...
NOV 2-4, 2016
Real World Examples
2008 2015 2016
2008 2014 2016
2008 2012 2016
NOV 2-4, 2016
In Conclusion…
§ Preventative audits are key for your site’s health
§ Stay current with technology, but impl...
NOV 2-4, 2016
Questions?
NOV 2-4, 2016
Design Health
Adopting a Digital
“Lifestyle Change”
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
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#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"

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Art Director Mike Correy and Designer Alexa Tuskey offer strategies to build a long-lasting design strategy. Keeping check-ins in mind, a flexible yet sturdy design strategy can create websites made to last.

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#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"

  1. 1. NOV 2-4, 2016 Design Health Adopting a Digital “Lifestyle Change”
  2. 2. NOV 2-4, 2016 Michael Correy @michaelcorrey Alexa Tuskey @LaserTuskey
  3. 3. NOV 2-4, 2016 How many of you have had a check-up with your doctor this year?
  4. 4. NOV 2-4, 2016 How many of your websites have had a check-up this year?
  5. 5. NOV 2-4, 2016 Stats § Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe) § 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe) § 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: KoMarketing)
  6. 6. NOV 2-4, 2016 Even More Stats § 47% of people expect a web page to load in 2 seconds or less (Source: Econsultancy) § You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave (Source: NN Group)
  7. 7. NOV 2-4, 2016 The Two Types of Patients
  8. 8. NOV 2-4, 2016 Scenario 1
  9. 9. NOV 2-4, 2016 “I am here for my yearly checkup. What am I doing well and what do I need to improve upon with my health?”
  10. 10. NOV 2-4, 2016 “My site was recently built/redesigned within the last three years. What can I do to keep it fresh and make it better?”
  11. 11. NOV 2-4, 2016 Examples § Already responsive, but would like to add more current and up-to-date technology § Content/Photography needs refreshing § Brand has evolved and needs to be reflected § Load speeds are slow and need to be increased § Cosmetic/aesthetic updates
  12. 12. NOV 2-4, 2016 Scenario 2
  13. 13. NOV 2-4, 2016 “I am severely sick/out of shape. I need to change my life. How do I begin again, the right way?”
  14. 14. NOV 2-4, 2016 “I can’t remember the last time I redesigned my site/have never even touched it. How do I rebuild it the right way?”
  15. 15. NOV 2-4, 2016 Examples § Site isn’t responsive § Current grid structure no longer works with the content § Using outdated code/technology § Site is unattractive, contrast is bad, imagery is dated § Too many to list!
  16. 16. NOV 2-4, 2016 A Solid Foundation
  17. 17. NOV 2-4, 2016 “Designers of the future should be like architects. We need to aspire to design and build beautiful things that last.” –CHRISTIAN MILLER, OWNER/CURATOR OF ATTACKTHEFRONT.IO
  18. 18. NOV 2-4, 2016 The Healthcare Cycle
  19. 19. NOV 2-4, 2016 Check-ups & Audits
  20. 20. NOV 2-4, 2016 “Digital web design is like painting, except the paint never dries.” –NEVILLE BRODY, FOUNDER OF BRODY ASSOCIATES
  21. 21. NOV 2-4, 2016 Why Get a Website Audit? § Digital design is never permanent § Web trends are cyclical § Up-to-date content is imperative § Websites should look good from the inside out (clean code, keywords, no Flash) § Technologies are always advancing
  22. 22. NOV 2-4, 2016 Prevention § Most important reason to give your website a yearly audit is PREVENTION, even if the site is new and healthy § Aids in determining risk factors for your site § Saves you money in the long run § Advice for moving forward
  23. 23. NOV 2-4, 2016 “When you’re finished changing, you’re finished.” –BENJAMIN FRANKLIN
  24. 24. NOV 2-4, 2016 Routines & Innovation
  25. 25. NOV 2-4, 2016 “Innovation means taking risks, exploring new avenues, and making the most of opportunities. It does not mean doing things just because you can. There needs to be a focus on what matters, and what matters is not technology, but the people who use the technology.” –CHRIS LAKE, CEO AT EMPIRICALPROOF
  26. 26. NOV 2-4, 2016 How Do We Build a Solid Foundation? § Striking a balance between best practices and trends § It’s good to take risks to push ourselves to stay creative § Innovation for the sake of the user is key § There’s a big difference between taking risks in major functionality decisions versus small enhancements that don’t affect usability
  27. 27. NOV 2-4, 2016 Foundations or Ace Bandages? § False foundations: diets are not blueprints for the future § You must make a lifestyle change § Are you cherry-picking elements because you like the way they look, or are you thinking about how they’re going to look down the road? § Will you have to drop these features eventually because they’re depriving your users of a real experience?
  28. 28. NOV 2-4, 2016 Real World Examples
  29. 29. 2008 2015 2016
  30. 30. 2008 2014 2016
  31. 31. 2008 2012 2016
  32. 32. NOV 2-4, 2016 In Conclusion… § Preventative audits are key for your site’s health § Stay current with technology, but implement trends wisely § If your site is up to date, measure and maintain with self-checkups § If it’s time for an overhaul, lay down a solid foundation § Iterative updating over time is the best way to save your company time and money
  33. 33. NOV 2-4, 2016 Questions?
  34. 34. NOV 2-4, 2016 Design Health Adopting a Digital “Lifestyle Change”

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