A quick summary of my week exploring my personal brand.

1. Fredricus Perry
Project and Portfolio 1
January 16, 2024

2. Career Category
Changing Careers
• SHORT TERM GOALS — BY
2025, GRADUATION — Have an
established YT channel,
Intern/Work for a local radio
company
• LONG TERM GOALS — 2035 —
Be in position to call the Super
Bowl
Photo by RDNE Stock project: https://www.pexels.com/photo/a-man-in-formal-wear-
holding-a-trophy-7005753/

3. PROFESSION
NETWORK NFL COMMENTATOR
• SPORTSCASTER
• PRODUCER
• VIDEOGRAPHER
Photo by ATC Comm Photo: https://www.pexels.com/photo/close-up-of-camera-over-black-background-306763/

5. COMPETITION
EXPERIENCE : 10 YEARS OF SPORTS BROADCASTING
EDUCATION: MADONNA UNIVERSITY - BACHELORS OF SCIENCE
IN COMPUTER SCIENCE AND MATH
NOTEWORTHY EXPERIENCE: CURRENTLY PLAY-BY-PLAY
COMMENTATOR
FOR LAWRENCE TECH AND THE UNITED SHORES BASEBALL LEAGUE
SKILLS AND PROFICIENCIES: WORKLOAD PRIORITIZATION,
ORAL COMMUNICATION, PROBLEM SOLVING
OVERALL ONLINE PRESENCE: 500+ connections, banner image not yet
customized,
no professional headshot, detail profile summaries, notable volunteer work,
URL
not yet customized.
Grade 70/100
ALEXANDER JOHNSON
9 MONTHS OF SPORTS BROADCASTING
FULL SAIL UNIVERSITY - CURRENT STUDENT
PLAY-BY-PLAY COMMENTATOR FOR LAWRENCE TECH
IMPROMPTU SPEAKING, ONLINE RESEARCH, CUSTOMER SERVICE
0 connections, banner image not yet customized, no professional headshot,
descent profile summaries, no volunteer work, URL not yet cutsomized
Graded 20/100
FREDRICUS PERRY

6. INDENTITY
CORE VALUES
• FAMILY
• RELIABILTY
• HUMOR
• SELFLESSNESS
• COMMUNITY
PASSION
• NFL
• COMMUNITITY
GOLDEN CIRCLE
• WHY? The world needs more heroes/leaders and I want to be the one to fill those shoes
• HOW? Gaining an audience through YouTube to have a major platform for myself
• WHAT? Sports Media Commentator
VISION
To use sports as a platform to catapult my dreams or rebuilding my community,
country, and the world
GUIDING PRINCIPLES
“No matter how sad your story is, there is always a sadder one”
SUPER POWER : IMPROVISATION

7. PROMISE
To help sports network gain viewerships by delivering
entertaining and engaging content as a sportscaster that
connects with the NFL audience and keeps them coming back
for more.
POSTION
YOUTUBE AND SPORTS
Photo by Jean-Daniel Francoeur: https://www.pexels.com/photo/selective-focus-close-up-photo-of-brown-wilson-pigskin-football-on-
green-grass-2570139/

8. NETWORKING
INDUSTRY EVENTS
• 2024 NFL DRAFT
• Detroit, MI
• Objective: To watch which top NFL prospects
• get drafted to their new team.
Also established new fanbases and more
viewers of the NFL product.
• CBS Sports Network
• Manhattan, New York
• Objective: To join and become
the best commentator all time.
You know how the NFL want to expand out of the United States ? Well, what I do is present content as a sportscaster that has appeal to the International Players Program to prom
MENTORSHIP
Seeking someone with at least 15 years of broadcast experience: a caregiver with some humor

9. DIGITAL MARKETING
ONLINE ID CALC. SCORES
• VOLUME - ZERO
• RELEVANCE - LESS THAN ZERO
• PURITY - ZERO
• DIVERSITY - ZERO
• VALIDATION - ZERO
BRAND ARCHETYPE
• CAREGIVER
• My job is to help, support, nurture, or provide for others. In sports casting, I can
this to allow the audience to be most important thing in my mind.
STRATEGY TO IMPROVES ONLINE ID CALC SCORES
• FOCUS VARIABLE (DIVERSITY)
• TYPE OF CONTENT — A YouTube sports show called “High on Sports” 10-15 minutes with a new episode every week
• PRIMARY TYPES OF DISTRIBUTION — FB and IG — share reels of my shows which in turn should draw more attention to my YT channel

10. PROFESSIONAL DEVELOPMENT
TECHNICAL
• ADOBE SOFTWARE
• TASK - Complete the Full Sail
• program
• ORG - Full Sail University
• DUE DATE - May 2025
CAMERA INPUTS/OUTPUTS
• TASK - Complete the Full Sail
• program
• ORG - Full Sail University
• DUE DATE - May 2025
TRANSFERABLE
• TIME MANAGEMENT
• TASK - Complete the Full Sail
program
• ORG - Full Sail University
• DUE DATE - May 2025
• PUBLIC SPEAKING
• TASK- High on Sports
• ORG - YouTube
• DUE DATE - Feb 2025

11. References
Wiley. (n.d.). Book yourself solid illustrated: The fastest,
easiest, and most reliable system for getting more
clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-
solid
Alexander Johnson | Linkedin. LinkedIn. (n.d.).
https://www.linkedin.com/in/alexander-johnson
NFL International Player Pathway. (n.d.). NFL.com.
Retrieved January 17, 2024, from
https://www.nfl.com/photos/nfl-international-player-
pathway