This document discusses personal branding and provides tips for developing a personal brand. It emphasizes growing your network, increasing your net worth, attracting opportunities, and establishing credibility. Some key aspects of personal branding include being yourself, gaining confidence, building credibility, and showcasing your credentials to differentiate yourself from competition. It also discusses common mistakes to avoid and provides questions to help define your emotional appeal, description, target audience, and value you provide to employers, customers, or others. Finally, it recommends starting the personal branding process now rather than waiting for perfect conditions and that each step will help you grow stronger.

2. » Personal Branding is the practice of people
marketing themselves and their careers as
brands.

3. » Grow your network
» Increase net worth
» Attract opportunities
» Establish credibility
» Employment security

4. » Ability to be YOUrself
» Gain confidence
» Build credibility
» Showcase credentials
» Make your mark
» Differentiate yourself
from competition

5. » https://www.youtube.com/watch?v=QxMujquijD0
» 10 Common Mistakes

6. » What is your emotional
appeal?
˃ How do I make people feel?
˃ How do people describe me?
˃ What is the benefit of working with
me?
» What is your description?
˃ What field do I want to be in?
˃ How would I describe my work?
˃ Who is my target audience?

7. » Unemployed: without work
˃ Employers – add value
» Underemployed: insufficient work
˃ Employers – define value
» Entrepreneur: owns a business
˃ Customers – give value
» Intrapreneur: promotes innovation
within a company
˃ Employers – express value
» Employee: works for someone else
˃ Superiors/Peers – observe value
All are experts in their fields

8. » Family
˃ Especially children
» Friends
» Former Supervisors
» Former Coworkers
» Mentors
» Communities of Faith

9. » Don't wait until everything is just right. It will never be perfect.
There will always be challenges, obstacles, and less than perfect
conditions. So what? Get started now. With each step you take,
you will grow stronger and stronger, more and more skilled, more
and more self-confident, and more and more successful
BY Mark Victor Hansen