Personal brand exploration

1. Personal Brand Exploration
Evelyn Hesterley
PB Project 1. 09/09/2020

2. Identity
I was born in San Francisco, California and raised on Naval Bases thru-out the USA and
graduated from Amity High School in Oregon. After high school I joined the Navy
herself. During my 14 years in the Navy I was in charge of the kitchen as a cook. I
found my love for Baking when my grandfather introduced me to the making of bread
at the tender age of thirteen. After I was out of the Navy I pursued my passion for
Baking by attending the Oregon Culinary Institute in Portland, Oregon where I got my
Associates Degree in Hospitality Management with a minor in Baking and Pastry. At
Full Sail University, I am pursuing a Business Certificate to farther her knowledge.
After graduation, I plan to keep on gaining knowledge by going for a Certificate in
Digital Marketing. As of present I work full time as a baker at Spirit Mountain Casino.

3. Profession
Marketing Managers
Administrative Services Managers
Data Entry Keyers
I am organized, fun personality, easy going person who is job orientated and a
self-starter. I work till the job is done and will find a new task that needs to get
done in a timely matter. I can multi-task; the military taught me how.

4. Target Audience
My target audience is people looking for a well organized
multitasking person with a great attitude and personality.

5. Career Goals
Short term Goal is to buy a house here by January 1, 2022
Mid-term goal build my online presences by posting blogs on
my portfolio for 5 years.
Long term goal is in 15 years owning my own business.

6. Skills Analysis
Hard skills:
High proficiency in Microsoft Excel
Communication and interpersonal skills
Soft skills:
Ability to perform work accurately with close attention to detail
Able to multitask and deliver results within a timeline

7. Promise
Family is the most important thing in life. Family is more than
who you live with they are also who you work with. To me
everyone I work with is family and treated like family.

8. Credentials
A.S. in hospitality management with a minor is baking
14 years in the Navy
ServSafe managers certificate

9. Competition
Full Sail University Degree Name Entertainment business Field Of Study Business,
Management, Marketing, and Related Support Services Dates attended or expected
graduation 2019 – 2021
This person is currently attending Full Sail and has more work experience in the field
than I do.
I have military experience backing me.

10. Competition
This person owns her own business in the hospitality business.
She has been working in this field for over 15 years and has a lot
of connections.
She can become a connection to me as I went to high school with
her and we are friends.

11. Brand Position
Work should not only be a job to get done but having a smile
and good attitude while you do it. I leave my personal life at the
door when I come to work and come with a smile on my face. I
have a fun loving attitude and a contagious smile. Work smarter
not harder is my motto but still get the job done on time if not
early.

12. Networking & Marketing
Entrepreneurship Crash Course - Portland when-Wed, September 9, 2020 8:00 PM – 9:00 PM PDT where- online
Social Entrepreneurs Speed Networking Meetup when- TBA
Boly:Welch 101: Resume Secrets + Workshop when- Tue, September 22, 2020 12:00 PM – 1:00 PM PDT where- zoom
On a regular basis I will be posting in my blog about daily things that I do as hobbies, canning, making gluten free products,
diamond paintings, and sewing, along with organization things around the house. I will be using my bling on my portfolio page to
do this.

13. Professional Development
I will work on getting better at working Microsoft Office and
using Quick Books. I will find classes on these subjects to help
me further my knowledge of them and how to use them.

14. Elevator Pitch
I’m Evelyn Hesterley. Some company offices can get off track and
disorganized. I can organize the company office to be a well-oiled
machine. I rewrote some papers for my boss that were easier to
follow without asking a lot of questions about what to do.

15. References
Boly:Welch 101: Resume Secrets Workshop. (n.d.). Retrieved September 09, 2020, from https://www.eventbrite.com/e/bolywelch-101-resume-secrets-workshop-tickets-116067163009?aff=ebdssbdestsearch
Build your future with O*NET OnLine. (n.d.). Retrieved September 09, 2020, from https://www.onetonline.org/
Careers at Intel. (n.d.). Retrieved September 09, 2020, from https://www.intel.com/content/www/us/en/jobs/jobs-at-intel.html
Entrepreneurship Crash Course - Portland. (n.d.). Retrieved September 09, 2020, from https://www.eventbrite.com/e/entrepreneurship-crash-course-portland-tickets-116689552593?aff=ebdssbdestsearch
Glassdoor Job Search: Find the job that fits your life. (n.d.). Retrieved September 09, 2020, from https://www.glassdoor.com/index.htm
A Higher Standard in Asset Management. (n.d.). Retrieved September 09, 2020, from https://www.rtrservices.com/
Indeed. (n.d.). Retrieved September 09, 2020, from https://www.indeed.com/
Job Search - Millions of Jobs Hiring Near You. (n.d.). Retrieved September 09, 2020, from https://www.ziprecruiter.com/
LinkedIn | LinkedIn. (n.d.). Retrieved September 9, 2020, from https://in.linkedin.com/company/linkedin
Nike Careers Home. (n.d.). Retrieved September 09, 2020, from https://jobs.nike.com/
Social Entrepreneurs Speed Networking Meetup. (n.d.). Retrieved September 09, 2020, from https://www.eventbrite.com/e/social-entrepreneurs-speed-networking-meetup-tickets-85052649765?aff=ebdssbdestsearch