The document proposes a new type of "person critical" enterprise application that prioritizes individual productivity over group collaboration. These applications would be designed for mobile use with intermittent connectivity, store data locally for fast access, and sync selectively to centralized servers. They would adopt a "bottom up" model through individual subscriptions rather than top-down deployment, and complement existing "mission critical" enterprise software. Examples given include a personal CRM, contextual content manager, and multi-network communication client.

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Let’s be “Person Critical”A vision for a new suite of enterprise
applications with a personal focus
Saurav Mohapatra
mohaps@gmail.com

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“Mission Critical” Enterprise Apps
 Traditional Enterprise Applications are “Mission Critical”
 Designed to be sold “Top Down”
 Sold to the CIO or VP, Sales
 Adoption model is “by decree”
 Web based
 Centralized data store
 Assumes 24/7 “Always On” connectivity
 Prioritizes “Global Consistency” over “Local”
 Collaboration model assumes the ideal individual
 Assumes Non-zero sum competition amongst users
 “One for all and all for one”
 Designed with a view towards compliance to a single global model
of productivity
 Promotes “Group Think” over “Getting shit done™”

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“Mission Critical” Enterprise Apps
(contd.)
 In short, designed for folks like these…

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What is “Person Critical”?
 “Person Critical” inverts the paradigm
 Designed from ground up towards making a single user more productive and effective
 Collaboration is “integral (but incidental)” to achieving individual goals.
 Baked in, but not in your face.
 Recognizes the Game Theory concept of “Frenemies”
 Competitive Collaborators
 Zero-Sum Collaboration
 Assumes a post-PC “on the go” user with intermittent connectivity with a mobile device form factor
 iPad or Android tablet
 iPhone or comparable smart phone
 Varied connectivity – 3G/4G/WiFi/Offline
 “Local is king”
 All operations on local data store
 Advantage is fast search and retrieval
 Syncs to the “Global” data store via user choice
 How often? (on demand / scheduled)
 How much? (what actually gets synced)
 Adoption model is “Bottoms up”
 Individual subscriptions
 Viral adoption
 “Word of Mouth”/Referal Gamification

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What is “Person Critical”? (contd.)
 Operates on a principle of “Convenient Solipsism”
 Primary focus: Individual/Personal Productivity
 If organization has access to traditional enterprise
applications/services, fully leverage them as required
 CRM
 Contact Management
 Chat/IM/Presence
 Content Management
 Streamlined User Experience
 “Intent is the feature is the app”
 “There’s an app for that”
 Minimum friction vector in “Getting Shit Done™”

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“Person Critical” Poster Child
 This guy! 

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Why “Person Critical”?
 The face of the Enterprise is changing
 Remember how Baby Boomers gave way to ex-Generation X/Y
as the decision makers in the enterprise?
 Guess what? The “hipsters” are next in line 
 A paradigm shift to mobile is taking place
 Same as the move to Desktop Computing in the 90’s
 And to the Web in the 00’s
 Vanguards:
 Dropbox
 Evernote
 MacBook and iDevices in the enterprise

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Summary
 Not intended to replace traditional enterprise apps
 Some can’t be replaced
 Compliments the traditional “Mission Critical” enterprise app
offering
 Leverages emerging behavior and paradigms to bolster the
flanks of existing enterprise application players
 If we already have the brand and the trust
 Why not build a solid moat around our castle?
 Indicative Examples:
 Task Master (Personal CRM)
 EverBox  (Contextual Content Manager / Binder reborn)
 Pinger (Multi-protocol Multi-network Seesmic like client)