The document discusses the challenges of link rot and content drift on the web over time. It proposes using persistent identifiers (PIDs) and versioning to combat these issues when linking within managed collections. PIDs allow the present and past web to remain the same by redirecting PIDs over time. Linking to PIDs rather than URLs preserves references even as web locations change. The document advocates for communities to adopt practices that create "pockets of persistence" to ensure the integrity of references in scholarly works, cultural heritage materials, and other domains where reliability of sources is important.