The document describes a new broadband permeameter technique for measuring the complex permeability and permittivity of rectangular magnetic samples in-situ from 130 MHz to 7 GHz. The technique uses S-parameter measurements of an asymmetrical stripline containing the sample under test, and employs an optimization method to extract the electromagnetic properties of the sample by matching theoretical and measured effective parameters. Experimental results are presented to validate the quasistatic electromagnetic analysis approach used in the permeameter.