Pastured Poultry & Guerilla Farm Marketing Presented by Paul Greive

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This document discusses the economics of pastured poultry farming and guerrilla marketing strategies for selling chickens. It provides estimates of 500 birds per acre annually, startup costs ranging from $2,100 for pens and equipment to $10,000 or more, and estimates profits of $6-12,500 per year depending on farm size and number of passes. The second half then outlines 13 affordable marketing strategies for farmers to sell directly to customers, including websites, email lists, social media, tours, workshops and community events.

Business

+ =
PASTURED POULTRY + GUERILLA FARM MARKETING
Paul Greive, CPA, MBA | Primal Pastures | MarketMyFarm.com

How many birds can I run?
500/Acre/Year
@ 1 Pass

What’s the startup cost?
Startup Costs
Pens $400 Each
Brooder $500 - $1,500
Processing Equipment $1,200 - $5,000
Total $2,100+

What’s the Profit per Bird?
Cost Equation
= (Feed Price/Lb * 15) + $6.50
Profit Equation
= Revenue - Cost

Cost Example:
15.00 lbs grain
$0.50 price per pound
$7.50 feed cost
$1.50 chick cost
$3.00 processing cost
$2.00 miscellaneous
cost
$14.00 total cost
Profit Example:
$20.00 sale price
$14.00 total cost
$6.00 profit per
bird

The Profit Equation
= (Acres * 500 * # Passes * Profit/Bird)
- Startup costs
THEN: DIVIDE BY 2

Profit Example 1:
5.00 acres
2.00passes
$6.00 profit per
bird
$5,000 startup
costs $12,500
profit
Profit Example 2:
20.00 acres
3.00passes
$5.00 profit per
bird
$10,000 startup
costs $70,000
profit

THAT’S ALL GREAT, BUT…
HOW DO
I SELL ALL
THAT
CHICKEN?

1. Farm Websites
2. Email Marketing for Farmers
3. Speaking Engagements
4. Getting Blogged About
5. Guest Blogging
6. Facebook for Farmers
7. Instagram for Farmers
13 proven strategies that are working RIGHT NOW on my
pastured livestock farm and on farms across the globe. These
are affordable and sometimes even profit centers - and are built
for those of us who CAN'T spend all day on marketing because
we have WORK TO DO!!
8. EatWild.com
9. Kickstarting the Farm
10. Farm Tours
11. Potlucks
12. Breakfast on the Pasture
13. On-Farm Workshops

Let’s Connect!
paul@primalpastures.com
5-Star Potluck, Saturday March 14
Use Code: “friendofprimal”

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