Performance marketing is growing rapidly in India, averaging 138% year-over-year growth. India's online advertising market is expected to reach INR7000 Crore by 2015, up from INR1850 Crore currently. While traditional media still dominates with a 93% share, online advertising is growing. Performance marketing uses cost-per-click, cost-per-view, cost-per-action and other models to directly measure the results of online advertisements. Emerging industries like ecommerce, online gaming, finance and education are increasing their use of performance marketing in India.

1. Performance Marketing @ its Peak

2. Overview

3. Possible to directly measure user actions that result
from the advertisement. – Source :
Fastest Growing Online Segment
Average of 138% YTY growth
Sales Leads
Marketing Leads
Source: Wikipedia, IDG Research

4. India an ROI Driven Market
• India’s Online Strength:
21,000,000 Dec.31, 2011
• 10.2% penetration, per IWS.
• Online Adv. Market will touch
INR7000 Cr. By 2015
• Currently it is INR1,850 Cr.
• Overall Percentage Split
Traditional Media Online
7%
93% Source: Economic Time Article (20 Feb 2012)
Internet World Stat (IWS)

5. • Ecommerce
• Online Gaming
• BSFI
• Auto
• Education
• Matrimony • FMCG (PnG / HUL)
• Travel Etc • Entertainment
• Retail Industry

6. The changing Trends

7. Performance Marketing New Trends
• CPD
• CPI
• CPV
• CPT (Talk)
• CPF
• CPA
• CPT “The Future of Online Advertising is amazing and
Performance Marketing will be the key contributor”
• CPS

8. Imran Ansari
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