Video
Search
Engine
Marketing




Pioneering
Brand
Search
Engine

     Marketing
Since
1996

David White
CEO Weboptimiser Group Ltd
Chair IAB UK  Europe
Search Task force
2006 - 2008

Advisor to both currently
FSB Case study
 The Federation of Small Business is Britain's
 largest business organisation with over
 215,000 members.
 ...
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
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Video optimization case study

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Video optimization case study using search engine marketing techniques.

Weboptimiser used earch engine marketing techniques to optimize video content to attract the attention of the online public in order to inform London's Mayor of the needs of small businesses and the easy steps that the new mayor could take that would help the city, its citizens and the general public.

64% of all people in work in London (UK) work for small business. The campaign called Open for Business was devised by the Federation of Small Business and Weboptimiser were employed to produce and promote the video online.

As a result of the combined efforts of the FSB, after the election, the Mayor and other parties adopted key recommendations of the Federation of Small Business and the FSB has been increasingly involved in local politics ever since. Specifically, just over 1400 people watched the video (according to YouTube stats combined with Google Analytics on Weboptimiser.com) within a few weeks of the video production being uploaded.

See the video on <a href="http://www.weboptimiser.com/resources/london_mayoral_election.html">London's Mayor Elections</a> here.

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Video optimization case study

  1. 1. Video
Search
Engine
Marketing Pioneering
Brand
Search
Engine
 Marketing
Since
1996

  2. 2. David White CEO Weboptimiser Group Ltd
  3. 3. Chair IAB UK Europe Search Task force 2006 - 2008 Advisor to both currently
  4. 4. FSB Case study The Federation of Small Business is Britain's largest business organisation with over 215,000 members. It exists to protect and promote the interests of the self-employed and all those who run their own business. The London division supports the interests of businesses in the Greater London region.

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