Microsoft Mobile Solutions Partner ProgramDescription: Developed a master databaseof Microsoft partners that deploy WindowsMobile devices. These go-to mobilitypartners were then connected to businesseslooking to deploy mobility and wirelesscarriers.Responsibilities: Successfully recruitedInformation Technology professionalpartners of Microsoft into the MobilitySolutions Provider Program. This includeddeveloping relationships with partners andassisting them in meeting qualifications forthe program.
Microsoft Mobility Partner EventsDescriptions: Worked with members of the International Association of Microsoft Certified Partners topromote mobility amongst other partners and customers.Responsibilities: Coordinated with International Association of Microsoft Certified Partners to host MobilityPartner Events.
Microsoft Mobility Event ManagementDescription: Market Windows Mobile devices and the mEvent conference program to businesses around theUnited States.Responsibilities: Mobility expert at Microsoft events. Coordinated and distributed Windows Mobile devicesto participants and taught them to use the mEvent conference program as well as troubleshoot.
Windows Mobile Legal Marketing InitiativeDescription: Develop marketing materialsincluding presentation decks, micro sites,and reference sheets for mobile operatorsand value added resellers to sell to the legalVertical.Responsibilities: Developed marketingcollateral for mobile operators and resellersto sell to the legal vertical. This includedresearching applications pertinent toattorneys.
Sony Ericsson/Brightpoint Print CampaignDescriptions: Sony Ericsson andBrightpoint partnered to target wirelessresellers on new mobile devices.Responsibilities: Analyzed media andcoordinated timeline for targeting mobileresellers. Analyzed publication calendarsand looked at budget to determine the mostappropriate buy for the target.
Pinnacle Marketing Group Website CopywritingDescription: Update Pinnacle MarketingGroups website.Responsibilities: Sent out RFP andscreened website developers for PinnacleMarketing Groups website update. Wrotecopy for the website biographies and worksamples.
Novatel New Business PitchDescription: New client pitch presentation development.Responsibilities: Researched and developed initial branding presentation deck for perspective clients. Thisincluded looking at their current activity and relationships and studying the habits of the market place.
Microsoft/Palm/4Smartphone Hosted Exchange CampaignDescription: Market Hosted Exchangeoffer from Palm, Microsoft and4Smartphone.net to small and growingbusinesses.Responsibilities: Analyzed and boughtmedia for the Hosted Exchange MarketingCampaign. Worked with Entrepreneur.com,Inc.com and BizJournals.com to target smalland growing businesses with online bannerads, newsletters and e-mail blasts.
Bag Borrow or Steal Online CampaignDescription: Market Bag Borrow or Stealonline using search engine marketing anddisplay advertising.Responsibilities: Reported, analyzed andoptimized online search and displaycampaign for Bag Borrow or Steal. Thisincluded but was not limited to A/B copytesting, daily and weekly reporting, creativeoptimization, and keyword bidding.
Redfin Online CampaignDescription: Develop regionally targeted online marketing campaign for homebuyers.Responsibilities: Account managed and developed presentation for new client pitch. Worked with designerand client on producing online display ads. Worked with publications on reporting and optimizing creativecampaign.
Jackson Auto Group Video-on-DemandDescription: Create innovative interactivemarketing tactic for Jackson Auto Group.Responsibilities: Bought media,coordinated video production and wrotecopy for Jackson Auto Groups Video-no-Demand segments. This included theorganization of over 35 separate 2-minutesegments. The segments provided a directcall-to-action from the televisioncommercials and allowed for customers toshop for cars in the comfort of their homewithout the pressure of a salesperson.Award: 2006 Mixx Awards VOD andInteractive Television Award.
National Kidney Foundation EventsDescription: Promote awareness of kidney disease to the general public.Responsibilities: Organized, developed and facilitated events for patients with kidney disease and theirfamilies. Organized, developed and facilitated educational events and kidney screenings for the public.