SEO Strategy Ideas for a Successful Market Entry - Barbados SEO
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Talk Presented at BarbadosSEO. Each page on this deck was an animation. This is a static version for sharing purposes. Every business and brand are completely different, so one checklist does not suffice. These are strategy ideas that must be aligned to a wide organisation plan and work in coordination with other departments within your organisation.
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SEO Strategy Ideas for a Successful Market Entry - Barbados SEO
- 1. M A R I A W H I T E - G L O B A L S E A R C H L E A D S E O S T R A T E G Y F O R A G L O B A L L A U N C H
- 3. • • • •
- 5. Reasons • Traffic from an specific country • Viral PR campaign that generates big demand in an specific product • Growing sales figures from an specific region or country
- 7. Timing
- 8. Scale
- 10. GEOGRAPHIC EXPANSION 1 NEW PRODUCTS 2 DIVERSIFICATION 3 PROMPT DETAILED ANALYSIS AND RESEARCH
- 13. GA DATA ANALYSIS OF FOREIGN COMPETITORS INTERNATIONAL KEYWORD RESEARCH • Where is your most converting traffic coming from • Identification of traffic potential in a foreign market Check in the countries you have the most conversions and traffic from who are your main organic competitors. From the following perspectives: • SEO • Content Strategy • Brand & Authority • Countries that speak the same language • Divide those countries by regions • Work with Native speakers • Identify language fusions and linguistic phenomena • Synonyms • Trends
- 15. How does your target persona looks per region based on what defines your brand? This study will determine categories, products available for various regions in the world.
- 17. 0 2 40 60 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 % of users who use each channel for online brand research Search Engines Search Engines Search Engines Search Engines Search Engines Social Networks Social Networks Social Networks Social Networks Social Networks 46.1% 49.6% 47.9% 46.8% 49.4% 42.9% 54.1% 36.1% 57.0% 28.4% Source: GWI - Global Survey Q3 2021
- 18. SOCIAL MEDIA PLATFORMS AND SUPER APPS
- 21. Instead, pay CLOSE attention to self contained ecosystems in China.
- 22. Some of Douyin uses: • Research • Shopping • Buying tickets • Bookings • Teaching and Learning It has its own ecommerce system
- 23. This information will allow you know what sources will they use to reinforce intent as well as type content to create.
- 29. More on Hreflang <meta http-equiv="content- language"content="en-us"> <link rel="alternate" hreflang="en-us" href="https://brand.com"/> Content - language Meta tag HTML lang attribute: Hreflang attribute Alternatively: <html lang="en-us">
- 35. Core Market Entry Analysis Description Common biases How to Tackle it Business model Geographic area to serve Over confidence Existing competitors in the market
- 36. Thank you! Designed by: できる ART