KEY TAKE AWAY: Communication challenges caused by intercultural differences and their potential solutions. I have discussed website's of many globally recognized brands, for example, Coca-Cola, McDonald's, Nike, WWF and i have find various versions of these brands site's for different countries. I've also analyzed the ways these brands adapts their writing style, use of graphics, and other features to different cultures. I've also explained the findings and include screen shots of the brands website(s) to illustrate main points.