The TalkTrack study found that consumers mention brands in about 10 conversations per day, with 81% occurring face-to-face. Media and marketing, especially advertising, are key drivers of word-of-mouth brand advocacy. The study identified "Conversation Catalysts", influential people who are twice as likely to give brand advice and have social networks twice the size of average consumers. The findings provide brands with valuable insights into word-of-mouth conversations.
Pixel Media is a leading online advertising agency in Hong Kong representing various websites. They advise clients on leveraging social media platforms like Facebook and MSN to market products. Online advertising is growing in Asia despite the recession. Social media engagement is increasing among consumers but advertising dollars are not catching up. Brands in Hong Kong have seen success engaging over 100,000 fans on Facebook through interactive apps and campaigns. McDonald's and Head & Shoulders examples in Hong Kong and Malaysia showed strong user engagement through social media presences. The key is to connect with, converse with and convert consumers through relationships rather than treating social media like traditional advertising.
The annual report provides an overview of the World Federation of Advertisers (WFA) in 2016. Key points include:
1) The WFA represents global marketers and saw total revenues reach an all-time high in 2016 with 12% growth in corporate membership. This allowed the WFA to reinvest in membership services and resources.
2) The WFA held 80 meetings across 4 continents in 2016 and conducted over 200 benchmarks and 20 surveys to provide practical assistance to members on challenges like digital transformation and ad fraud.
3) Marketing remains focused on digital issues, customer-centricity, and building trust while also addressing regulatory pressures. The WFA aims to offer solutions and promote collaboration and transparency within the
Get Event Smart - FF Trending 2018: Introducing the #NeverNormalemmersons1
At the recent Foresight Factory Trending 2018 event, analysts introduced a new lens through which we can view future consumer behaviour, entitled the #NeverNormal. Here's what it means for brands.
Presentation by Randall Eberts, Executive Director, W.E. Upjohn Institute for Employment Research, United States.
9th Annual Meeting of the OECD LEED Forum on Partnerships and Local Governance (Dublin-Kilkenny, Ireland), 26/27 March 2013.
http://www.oecd.org/cfe/leed/9thfplgmeeting.htm
The document discusses the Colorado Software and Internet Association's Apex Awards program which has recognized technology company success stories and advancements in Colorado since 2000. The awards are presented in six company categories and five professional categories to honor success, innovation, vision, leadership, excellent customer support and contributions to the community. After the awards show, there is opportunities for offline social networking and connections among those in attendance.
This document discusses how social media can positively or negatively impact employment. Positively, social media allows employers to screen candidates and learn more about them from their online profiles. It also allows job seekers to showcase their skills and network for opportunities. However, social media also presents risks as employers may make hiring decisions based on candidates' personal online activities and profiles, and job seekers need to be aware of maintaining an appropriate online presence. The document provides examples of how both employers and job seekers are using social media in the modern employment landscape.
The TalkTrack study found that consumers mention brands in about 10 conversations per day, with 81% occurring face-to-face. Media and marketing, especially advertising, are key drivers of word-of-mouth brand advocacy. The study identified "Conversation Catalysts", influential people who are twice as likely to give brand advice and have social networks twice the size of average consumers. The findings provide brands with valuable insights into word-of-mouth conversations.
Pixel Media is a leading online advertising agency in Hong Kong representing various websites. They advise clients on leveraging social media platforms like Facebook and MSN to market products. Online advertising is growing in Asia despite the recession. Social media engagement is increasing among consumers but advertising dollars are not catching up. Brands in Hong Kong have seen success engaging over 100,000 fans on Facebook through interactive apps and campaigns. McDonald's and Head & Shoulders examples in Hong Kong and Malaysia showed strong user engagement through social media presences. The key is to connect with, converse with and convert consumers through relationships rather than treating social media like traditional advertising.
The annual report provides an overview of the World Federation of Advertisers (WFA) in 2016. Key points include:
1) The WFA represents global marketers and saw total revenues reach an all-time high in 2016 with 12% growth in corporate membership. This allowed the WFA to reinvest in membership services and resources.
2) The WFA held 80 meetings across 4 continents in 2016 and conducted over 200 benchmarks and 20 surveys to provide practical assistance to members on challenges like digital transformation and ad fraud.
3) Marketing remains focused on digital issues, customer-centricity, and building trust while also addressing regulatory pressures. The WFA aims to offer solutions and promote collaboration and transparency within the
Get Event Smart - FF Trending 2018: Introducing the #NeverNormalemmersons1
At the recent Foresight Factory Trending 2018 event, analysts introduced a new lens through which we can view future consumer behaviour, entitled the #NeverNormal. Here's what it means for brands.
Presentation by Randall Eberts, Executive Director, W.E. Upjohn Institute for Employment Research, United States.
9th Annual Meeting of the OECD LEED Forum on Partnerships and Local Governance (Dublin-Kilkenny, Ireland), 26/27 March 2013.
http://www.oecd.org/cfe/leed/9thfplgmeeting.htm
The document discusses the Colorado Software and Internet Association's Apex Awards program which has recognized technology company success stories and advancements in Colorado since 2000. The awards are presented in six company categories and five professional categories to honor success, innovation, vision, leadership, excellent customer support and contributions to the community. After the awards show, there is opportunities for offline social networking and connections among those in attendance.
This document discusses how social media can positively or negatively impact employment. Positively, social media allows employers to screen candidates and learn more about them from their online profiles. It also allows job seekers to showcase their skills and network for opportunities. However, social media also presents risks as employers may make hiring decisions based on candidates' personal online activities and profiles, and job seekers need to be aware of maintaining an appropriate online presence. The document provides examples of how both employers and job seekers are using social media in the modern employment landscape.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
The document discusses segmenting customers, especially millennial customers, for digital engagement. It notes that millennials are digital natives who are heavily focused on mobile devices and social networks. They expect transparency from brands and prioritize customer experience. The document recommends that brands provide branded, authentic content on mobile and social channels to engage millennials and build loyalty. It also stresses the importance of understanding customers' social identities which can impact how they perceive brands and products.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
1) Media consumption in Asia is rapidly shifting from traditional to digital as smartphones and internet access grow. While television remains dominant, online and mobile media usage is rising fast.
2) Digital marketing achieves higher returns on investment than other channels in Asia, with returns up to 3x higher in China, indicating marketers should allocate more budgets to digital.
3) Different Asian markets have unique media consumption behaviors, so successful campaigns understand local audience habits and have tailored strategies between markets.
Palestinian Businesses Utilization of Social Media MarketingAyman Qarout
This document analyzes Palestinian businesses' use of social media marketing. It begins by defining key social media platforms and their purposes. It then outlines the need for understanding how Palestinian businesses use social media and lists research questions. Key findings include that most local organizations have a limited understanding of social media marketing and focus on direct sales over engagement. Recommendations encourage more open two-way communication through social media to build relationships with customers.
Phones 4u created a 3000-member online panel called "uBar" powered by Vision Critical's Sparq technology to gain insights from UK youth, a difficult demographic to track. The panel allows Phones 4u to ask questions directly to members and tap into existing conversations to understand emerging issues. Insights from uBar help Phones 4u make decisions on products, marketing, and operations virtually overnight by understanding youth preferences which can change quickly.
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
How digital and social changed marketing tlsTheo Soares
Digital and social media have changed marketing in the following ways:
1. Brands no longer control the message as communication has become decentralized. Consumers can create their own brands and influence others.
2. Transparency is key - brands must become more human by standing for a purpose beyond profit. Honesty and transparency build goodwill.
3. Marketing is accelerating - brands must approach social media as making friends, not selling. They must embrace data to enable fast, cultural marketing that predicts consumer behavior.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
The document discusses next generation advertising solutions. It notes that traditional media value chains are blurring as publishers become agencies, agencies become content creators, and brands create content. It also notes the proliferation of new media channels, the increasing scarcity of attention, mobile as the only growing media time, the shift to performance-based advertising, the rise of programmatic buying and native ads, and implications of neuroscience research for advertising theory. The author works at Sanoma Media Netherlands and discusses how their large portfolio of media assets can help clients succeed across different target audiences and parts of the customer journey.
Global brands face challenges in expanding to new markets that have different cultures. While products that succeeded in Western markets in the past could sometimes be easily adapted to other countries, today's globalism requires understanding local differences. Companies must ensure their offerings are culturally appropriate for target markets. Both product-focused and culture-focused research are needed to understand consumers, but each has advantages and limitations. Successful companies coordinate globally while allowing local responsiveness in areas like product delivery and marketing.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
The document discusses segmenting customers, especially millennial customers, for digital engagement. It notes that millennials are digital natives who are heavily focused on mobile devices and social networks. They expect transparency from brands and prioritize customer experience. The document recommends that brands provide branded, authentic content on mobile and social channels to engage millennials and build loyalty. It also stresses the importance of understanding customers' social identities which can impact how they perceive brands and products.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
1) Media consumption in Asia is rapidly shifting from traditional to digital as smartphones and internet access grow. While television remains dominant, online and mobile media usage is rising fast.
2) Digital marketing achieves higher returns on investment than other channels in Asia, with returns up to 3x higher in China, indicating marketers should allocate more budgets to digital.
3) Different Asian markets have unique media consumption behaviors, so successful campaigns understand local audience habits and have tailored strategies between markets.
Palestinian Businesses Utilization of Social Media MarketingAyman Qarout
This document analyzes Palestinian businesses' use of social media marketing. It begins by defining key social media platforms and their purposes. It then outlines the need for understanding how Palestinian businesses use social media and lists research questions. Key findings include that most local organizations have a limited understanding of social media marketing and focus on direct sales over engagement. Recommendations encourage more open two-way communication through social media to build relationships with customers.
Phones 4u created a 3000-member online panel called "uBar" powered by Vision Critical's Sparq technology to gain insights from UK youth, a difficult demographic to track. The panel allows Phones 4u to ask questions directly to members and tap into existing conversations to understand emerging issues. Insights from uBar help Phones 4u make decisions on products, marketing, and operations virtually overnight by understanding youth preferences which can change quickly.
This document provides an overview and agenda for a webinar on using social media for marketing and public relations. It introduces the presenters and gives background on their company. It then discusses the major social media channels of Facebook, Twitter, LinkedIn and YouTube, how they have impacted marketing and PR, and how to use each channel effectively.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
How digital and social changed marketing tlsTheo Soares
Digital and social media have changed marketing in the following ways:
1. Brands no longer control the message as communication has become decentralized. Consumers can create their own brands and influence others.
2. Transparency is key - brands must become more human by standing for a purpose beyond profit. Honesty and transparency build goodwill.
3. Marketing is accelerating - brands must approach social media as making friends, not selling. They must embrace data to enable fast, cultural marketing that predicts consumer behavior.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
The document discusses next generation advertising solutions. It notes that traditional media value chains are blurring as publishers become agencies, agencies become content creators, and brands create content. It also notes the proliferation of new media channels, the increasing scarcity of attention, mobile as the only growing media time, the shift to performance-based advertising, the rise of programmatic buying and native ads, and implications of neuroscience research for advertising theory. The author works at Sanoma Media Netherlands and discusses how their large portfolio of media assets can help clients succeed across different target audiences and parts of the customer journey.
Global brands face challenges in expanding to new markets that have different cultures. While products that succeeded in Western markets in the past could sometimes be easily adapted to other countries, today's globalism requires understanding local differences. Companies must ensure their offerings are culturally appropriate for target markets. Both product-focused and culture-focused research are needed to understand consumers, but each has advantages and limitations. Successful companies coordinate globally while allowing local responsiveness in areas like product delivery and marketing.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
2. The reality for global marketers is that the rest of the world is just as engaged if not more so in the social media channels that Americans pioneer.
3. The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
4. South Korea 9.4m Russia 6.1m UK 11m USA 43m China 39m Netherlands 3.7m Poland 2.7m Denmark 0.6m Japan 12.4m Germany 8.2m Czech 0.8m CANADA 4.2m France 4.2m Romania 1.4m Hungary 1m Switzerland 0.9m Turkey 3.3m Austria 0.6m Spain 4.7m Italy 3.9m Greece 0.5m Pakistan 1.8m Taiwan 3.9m India 11.7m MEXICO 5.1m Hong Kong 1m Philippines 3m BRAZIL 11.4m Australia 2.6m Social Networking is everywhere Source www.trendstream.net
7. 93% of brand managers say it is challenging to reach existing and potential customers in local markets across the globe with a unified brand message. The biggest problems they face are related to finding cost-effective tactics (89%), managing costs (88%) and determining an appropriate and cost effective channel (81%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
8. Brand managers perceive the following as the most effective tactics to reach customers in local geographic markets across the globe: web sites with local content (81%); print ads (72%); and local programs that offer products (64%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
9. The biggest obstacles brand managers face when using social media to reach customers in local geographic markets across the globe include: tracking or measuring success (48%); managing and maintaining information (45%); engaging audiences (42%); identifying influencers who can carry brand message (39%); and keeping region and country-specific content fresh (32%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
28. THE AUTHOR Dennis Wakabayashi is a Colorado native and entrepreneur who's constantly involved with new media, online business and technologies. When not collaborating on TedxMileHigh, or reporting on technology for Examiner.com–he's the founder of Mojofiti, supplying global companies with real-time/ self service language translations.