Objective: Enhancing awareness via workshops, training seminars, talk shows, posters, leaflets. Active participation of local mass media. Local government ordinances/ measures on beach littering prevention, sanitation and cleanup activities.

1. PEMSEA EFFORTS IN KNOWLEDGE
MANAGEMENT
•KEY MESSAGES
•PRACTICES
•DISTILLATION
•PRODUCTS AND SERVICES
•KNOWLEDGE BANK: CRITICAL MASS
•SHARING: RIGHTS AND DUTIES

2. SOME KEY MESSAGES: IW KNOWLEDGE
REQUIREMENTS
 TDA, SAP, priority tranboundary concerns (incremental cost),
and sound science and technological innnovation
 Transboundary fresh water basins, LMEs, capacity building,
investments
 Coordination and public involvement
 Packages of institutional, regulatory, technical, economic and
financial measures to operationalize sustainable development
strategies for international waters and their drainage basins;
 Modus operandi for addressing linkages among coastal zone,
ocean, bio-diversity conservation, sea level rise (climate
change), etc.;
 Preventing damage to threatened waters and their associated
ecosystems.
Source: GEF Operational Programms 8 & 9

3. CROSS -AGENCY, MULTI-
SECTORAL AND INTER-
DISCIPLINARY DECISION-
MAKING MECHANISMS
Capacity building
programs
Stakeholders/
public
participation
Sustainable financing/
Investment opportunities
Strategies, action plans &
Management programs
Scientific/technical
services to management
programs
Improved legislation/
enforcement/market-
based instruments
PRACTICES AT LOCAL, NATIONAL AND REGIONAL LEVELS:
INTEGRATED MANAGEMENT AND SUSTAINABLE
DEVELOPMENT

4. Danang: Development and Implementation of
Communication Plan
• Enhancing awareness via workshops, training seminars, talk shows,
posters, leaflets
• Hundreds and thousands of people of major local communities in
urban and rural areas involved
• Active participation of local mass media
• Local government ordinances/ measures on beach littering
prevention, sanitation and cleanup activities
• Waste cleanup teams established in major tourist beach sites
• Households paying fees for the collection and the transportation of
wastes
• Local residents volunteered to clean up the beaches on the weekends
• Animal wastes on the beaches significantly reduced
• Local residents perceive that their coastal environment becomes
cleaner

5. DISTILLATION
• Review and evaluation
• Case studies
• Policy briefs
• PEMSEA Notes
• Guidelines
• Manuals
• Brainstorming: forum, think tank
• Paradigm shift: integration, local capacity,
partnerships, interconnectivities

6. PRODUCTS AND SERVICS
KNOWLEDGE BANKING
SHARING
SOME EXAMPLES:

7. Print Materials
PUBLICATIONS
Types of PEMSEA Publications:
Technical Reports
(guidelines, manuals,
assessments)
Conference/Workshop
Proceedings
Meeting Reports (PSC)
Information Series (mission,
training, info docs)
Coastal / Regional
Strategies
Others materials produced
in support of project
activities (brochures,
leaflets…)

8. Tropical Coasts
PUBLICATIONS
Development: PEMSEA
Contents
• Editorial
• Articles
• Centerfold
• Newsbriefs
• PEMSEA Events
• Facts and figures
• 1994-present
• Magazine format
• 50 pages on average
• Informal/popular layout

9. Tropical Coasts
PUBLICATIONS
Distributed
in 30
countries.
312 regular
subscribers
Tropical Coasts Distribution
Asia
69%
Europe
19%
North America
7%
Others
5%

10. e-Publications
PUBLICATIONS
E-Updates
E-mail Version Web Version

11. e-Publications
PUBLICATIONS
E-UpdatesSubscribers
300
1334
0
200
400
600
800
1000
1200
1400
1600
Jan-00 Feb-03
First issue was
distributed in
Jan 2000 to
300
subscribers
Latest issue
distributed to
1334
subscribers
450% increase

12. e-Publications
PUBLICATIONS
Subscriber Growth
1286
1310
1334
1260
1270
1280
1290
1300
1310
1320
1330
1340
Dec-02 Jan-03 Feb-03
Rate of GROWTH
25 new
subscribers/mo

13. PEMSEA WEBSITE
Most visited pages:
1. Job Opportunities
2. Trainings
3. About PEMSEA
4. Media Resource Center
5. Information Center
6. East Asian Seas Congress 2003
7. PEMSEA Participating
Countries
8. Young Environmentalists
9. TC Article: Impact of Pollution
on Marine Biodiversity
10.PEMSEA Staff

15. Integraed Information Management System: Data Structure
Site boundaries – geographic and administrative coverage
Biological resources – fisheries, coral reef, seaweeds, seagrass, wetlands,
benthos and forests
Socioeconomic data –fisheries, aquaculture, agriculture, industry, mining and
quarrying, forestry, ports, tourism and utilities, etc.
Demography – census of population, income, malnutrition, waterborne
diseases, religious affiliation
Institutional data – government agencies, other sectors, activities, plans,
outputs
Pollution sources – land- and sea- based, industries, municipal, solid wastes,
point- and non-point
Monitoring data – water, sediment, biota, upstream and downstream,
standards and criteria
Physiographic data –oceanographic, geological and hydrologic data
Model data inventory – various model scenarios that are archived for future
use.

16. regional
database
IIMS
central nod e
IIMS ICM/
hot spot nodes
Sharing of
data Provision
of ser vices
Capacity
building
IIMS net work in
each nod e
PMO/IIMS
Data
holders
Data
holders
Data
holders
Data
users
Data
users
IIMS
Products
• Environmental assessments
• Planning
• Management
• Monitoring
• Decision-making
U
S
E
R
S
Figure 3. IIMS nNetwork sStructure.