Pelican Stores analyzed data from a promotional campaign where they sent discount coupons to customers of other stores. They collected data from 100 customers who redeemed the coupons. The data showed that 70% of customers who purchased items were promotional customers who redeemed coupons, while 30% were regular customers. Customers aged 30-34 purchased the most items, accounting for 19% of total items purchased. The analysis suggests that Pelican Stores should continue promotions to attract new customers and also target customers aged 35 and older as well as unmarried customers to increase sales further.

1. Pelican Stores
Report on Promotional Sales

2. 1. Background
 Pelican stores is a chain of women’s apparel stores operating throught the
country.
 It sent few discount coupons to customers of other stores.
 The store collected a sample of 100 customers.

3. 2. Managerial Questions:
 1. Percent frequency distribution for key variables
 2. A bar graph or pie chart showing the number of customer purchases
attributable to the method of payment
 3. A crosstabulation of type of customer(Regular of promotional) versus net
sales.
 4. A Scatter diagram to explore the relationship between net sales and
customer age.

4. 3.A Percent Frequency distribution of
Age and Net Sales
Age Sum of Net Sales Count of Net Sales
20-24 5 0.05
25-29 5 0.05
30-34 19 0.19
35-39 11 0.11
40-44 18 0.18
45-49 15 0.15
50-54 13 0.13
55-59 3 0.03
60-64 5 0.05
65-69 2 0.02
70-74 3 0.03
75-80 1 0.01
Grand Total 100 1

5. 3.B Percent Frequency distribution of
Age and Sum of Items purchased
Row Labels Sum of Items % Frequency
20 3 0.0093167701863354
22 4 0.0124223602484472
24 1 0.0031055900621118
28 17 0.0527950310559006
30 47 0.145962732919255
32 16 0.0496894409937888
34 5 0.015527950310559
36 13 0.0403726708074534
38 18 0.0559006211180124
40 14 0.0434782608695652
42 31 0.0962732919254658
44 16 0.0496894409937888
46 28 0.0869565217391304
48 15 0.046583850931677
50 17 0.0527950310559006
52 11 0.0341614906832298
54 28 0.0869565217391304
56 11 0.0341614906832298
58 2 0.0062111801242236
60 3 0.0093167701863354
62 6 0.0186335403726708
68 7 0.0217391304347826
70 1 0.0031055900621118
72 5 0.015527950310559
74 2 0.0062111801242236
78 1 0.0031055900621118
Grand Total 322 1

6. 3.C Pie chart showing Method of
payment V/s Items
70
30
Promotional
Regular

7. 3.D Crosstabulation showing type of
customer V/s Net Sales
Count of
Customer Items
Type of
Customer 1 2 3 4 5 6 7 8 9 10 13 17
Grand
Total
Promotional 14 17 8 9 8 6 1 1 3 1 1 1 70
Regular 15 10 2 1 1 1 30
Grand Total 29 27 10 10 9 7 1 1 3 1 1 1 100

8. 3.E Scatter diagram showing relationship
between Net Sales & Customer Age
0
10
20
30
40
50
60
70
80
90
0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.00
Scatter diagram showing relationship between Customer
age and Net Sales
Age
Age

9. 4. Findings
 1. As the store is Women’s apparel store, the Female customers are
purchasing more items than that of Male customers.
 2. The people of age group 30-34 are purchasing more items with a share of
19%.
 3. 70% of the customers are promotional customers v/s 30% of Regular
customers.
 4. The users of Proprietory cards are more in number than that of other card
users i.e, 70% of the customers are using proprietory cards.
 5. Married customers are more in number than unmarried customers. 84% of
the customers are married than that of 16% of unmarried.
 6. More number of customers are buying only 1 or 2 items.

10. 5. Suggestions
1. The promotion ran successfully as the sales are more of promotional
customers.
2. The customers are now knowing Pelican Stores.
3. As the people of age group 30-34 are buying more items, the store should also
concentrate on the age group of more than 35.
4. As more number of customers are purchasing 1 or 2 items only, the store
should provide discounts or offer for the customers who are purchasing more
than 2 no’s of items.
5. The store should great deals for the customers who are using other than
proprietary card.
6. The store should also focus on Unmarried customers