Peepoo Bag day 3

1. 
Marketing of Sustainability
Group 2
Bon Caroline
Bonvissuto Aude
Bornand Camille
Gachet Elise
Priez Amandine
Réglier Anne-Cécile

2. The PeePoo Bag
 40% of people in the world don’t have toilets
 A child die each 15 second because of water
contamination
 Cholera, Diarrhea, Thypoid
 Solution: The PeePoo Bag
 An individual and single use biodegradable bag
 A fertilizer

3. The PeePoo Bag market
 The biodegradable toilet bags market
 No direct competition
 Indirect competition : compost toilets
 Compost toilets : 100 – 400 euros
 Can’t move it
 Different from their habits

4. The PeePoo Bag
 Empty weight: 10 grams
 Can contain 700 ml of faeces and urine
 Plastic meeting the EU standard 13432
 50% made of renewable materials
 Best conditions to conserve it:
 Dark
 Between 20 and 25°C
38 cm
 Components:
 Aliphatic and aromatic co-polysters
 Polylactone acid
 Wax
 Lime
14 cm  Urea

5. Consumer insight
 Why associations will buy our product ?
 Want to answer to a real problem
 Answer to health and safety problems
 Want to avoid diseases
 Change the way of being
 How to convince association ?
 Discussing with the CEO of the association

6. The PeePoo bag’s target
 Distinction customer / consumer
 OUR TARGET
 Non governmental organizations
 WHO’s partners
 Buy and distribute bags
 Implement health programs
at country level

7. Our Persona
John,
35 years old
President of a humanitarian
Association
 Married, 3 children
 Wants to act for people around him
 Conscious about health and
development issues around the world
 Very precise, love for concret
 Wants only the best and does his best
 But, very sensitive - empathic

8. Not communicating green only !
Get a community
 Analysis of the needs feeling: make the
use of the bag be
Peepoo bag: an innovative solution an habit
on the facilities market
• Finding new ways of Selling them the human
improving health and and green aspects
Associations development in Africa
• Looking for direct benefits « Selling them » the
Final
consumer
fertilizer

9. Not communicating green only !
 Our strategy
Our
company: Communication To the final
Distributing consumer: people
giving with hospitals in
samples leaving in Africa
samples to Africa
hospitals
Developing
Developing Proving to the
the use in
the use by the associations
3 goals: demonstrating, hospitals:
final consumer that it is
highlighting, proving creating a
in Africa: possible and
natural garden
highlight a spreading our
thanks to the
need products
fertilizers