The document outlines different pedagogical methods for teaching marketing subjects. It discusses teaching methods used in the past which were more lecture-based, as well as current interactive teaching methods that make use of information and communication technologies. These include using websites, videos and activities to engage students. The document also provides an example case study that can be used and concludes by thanking participants for their involvement.

1. PEDAGOGICAL
METHODS FOR
TEACHING
MARKETING SUBJECTS
Dr. Prof. V Raghuraman
December 30, 2014

2. Contents
 Introduction – ice breaking and objective
 Teaching methods sometime back
 Current teaching methods
 Role of ICT in teaching
 New ways to teach marketing management
 Case study/ activity
 Ask forum

3. Ice breaking
. Introduce yourself
. Stand in a row
. Share your experience

4. Objective

5. Objective

6. Teaching
methods
sometime back

7. Teaching methods sometime back

8. Current
teaching
methods

9. Current teaching methods

10. Role of ICT in
teaching

11. Role of ICT in teaching

12. Role of ICT in teaching contd.

13. Role of ICT in teaching contd.

14. New ways to
teach marketing
management

15. New ways to teach marketing
management

16. Trendwatching.com
Coca-Cola's first herbal drink should appeal to younger generation: indust
"trendwatching.com noted that as cities are getting congested due
to urbanisation, health issues have also become the people's main
concern and healthy food is now a lifestyle”

17. Case study /
Activity

18. Ask forum

19. Thank you for your
support and active
participation!